No Finish Line

After over 50 years in the business, Nike has no plans of slowing down. The Oregon-based company has just unveiled a hardcover book, No Finish Line, laying the groundwork for the next 50 years. It'll include a foreword by Nike's Chief Design Officer, John Hoke, speculative fiction by journalist Geoff Manaugh, and essays by author Sam Grawe to inspire the next generation of athletes. Designed by Zak Group and featuring custom illustrations by Bráulio Amado and synthesized imagery by PWR, the book is slated for release on February 14, 2023.

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