Sony A7R IV Camera

At its heart is a 61-megapixel, full-frame, back-illuminated Exmor R CMOS sensor — but that's far from the only notable improvement in the Sony A7R IV. Thanks to its latest-generation Bionz X processor and AI, it offers real-time tracking of both eyes and subjects, across both still photography and video, ensuring that your subject's face is always tack sharp. It also enables 10fps burst shooting with full tracking, using the 567 focal-plane phase-detection and 425 contrast AF points. A 5.76 million dot OLED electronic viewfinder makes framing shots a breeze, and a new multi-interface hot shoe lets you capture outstanding digital audio to match the full pixel readout, Super 35mm 4K video.

Buy from Sony / $3,500

Featured Gear

Vita Coco Treats

Vita Coco is introducing Vita Coco Treats, a new coconutmilk beverage crafted for those moments when you're in the mood for something light, sweet, and satisfying. Combining the flavors of creamy coconut and sweet strawberries, Vita Coco Treats offers a refreshingly indulgent drink. In celebration of the launch, Target shoppers can pick up Treats for free by signing up for a full product rebate on the website, while supplies last. Beginning April 15, you can also enter to win a "Treat Yourself" kit, packed with Vita Coco Treats and other popular Target shopper favorites by visiting Vita Coco's Instagram, while supplies last.

Presented by Vita Coco.

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Oxford Hill Panache Santal Fragrance Oil

Sandalwood plays a key role in many men's fragrances. Panache Santal from Oxford Hill honors this tradition. While the top note is floral, with scents of lilies and rose, the base is a masculine mix of sandalwood, cedar, and vetiver. With a heart of papyrus, cardamom, and amber, this is a versatile scent that goes on easily with roll-on application and lasts for hours.

Presented by Oxford Hill.

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Featured Gear

Nike React SFB Carbon Low Trail Shoes

Combining elements of tactical boots with training shoes, the Nike React SFB Carbon Low is built for outdoor pursuits. It's built with Flyplate technology that uses a full-length carbon fiber plate to optimize stride, support the Achilles, and protect from sharp rocks. Lightweight React foam provides cushioning and energy return, while the mesh upper has a durable fabric midfoot overlay, heavy-duty stow-away laces, and a solid rubber toe reinforcement. It all sits atop an outsole of hand and sticky rubbers with rubber teeth in the arch for added grip on challenging terrain.

Presented by Nike.

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Nike Alphafly 3 Road Racing Shoes

Running 26.2 miles is a lot different than tackling your local charity 5K. To accommodate the needs of marathon runners, Nike created the Alphafly line, now in its third generation. It employs two types of Zoom cushioning — a high-stack ZoomX foam midsole that encourages a smooth transition and Air Zoom units in the forefoot for an energy return boost. A wide, full-length carbon fiber Flyplate improves forward propulsion, and the breathable Atomknit 3.0 upper is paired with a lacing system designed with racer input to enhance comfort.

Presented by Nike.

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