The Rookie Handbook

As we know from shows like Hard Knocks, life in the NFL isn't all it's cracked up to be — and there's a whole group of newbies getting ready to learn it the hard way. Penned by NFL vets Ryan Kalil, Jordan Gross, and Geoff Hangartner, The Rookie Handbook: How to Survive the First Season in the NFL is a humorous, illustrated look at the day-to-day life of pigskin gladiators. Covering everything from attire and celebrations to money management and media relations, it's a must read for first year players and long-term fans alike.

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Nom Nom Dog Food

In a stroke of evolutionary brilliance, dogs have made themselves indispensable to humans as workers and companions. That kind of sticktoitiveness — and those adorable faces — deserve the best when it comes to chow time. Nom Nom's line of freshly-made dog food gives your four-legged family member a balanced, nutrient-dense meal. The high-quality, protein-packed recipes are so good they can double as treats or meal toppers for a fully satisfied pup. Nom Nom's four different selections also come in a Sampler Pack to find the perfect choice for your canine, now also available at Chewy.com.

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Four Sigmatic Mushroom Coffee

There's a good chance that the modern world wouldn't be possible without the widespread use of coffee. The world's most popular stimulant has remained practically unchanged for millennia — and Four Sigmatic wants to change that. Four Sigmatic's mushroom coffee is made with a unique blend of caps, the most potent part of the mushroom. The result is a brew that does much more than just provide a perk, helping focus and mood throughout the day.

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Naked Wines

For non-aficionados, the wine aisle can be a daunting place. Instead of leaving your choices up to the allure of the label, give Naked Wines a try. They pick wines that match your tastes, determined by a short quiz, and work with world-class independent winemakers to deliver personalized selections at prices up to 60% off. Every shipment is backed by a hassle-free guarantee — if you don't like a bottle, they refund the price, no questions asked. The service also makes a great gift, and with $100 off your first order, it makes for a far more enjoyable Mother's Day present than yet another bouquet of overpriced flowers.

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Collars & Co. Quarter Zip Pullovers

Collars & Co. got its start making polos masquerading as dress shirts. While they look good under jackets, the performance polos look equally as good under that most versatile of pieces, the quarter-zip pullover. Equally as suitable for a chilly morning round of golf as a breezy sunset dinner, they come in a variety of styles, including reversible styles, stretchy, wrinkle-resistant golf models, cashmere and merino blends, and even cable-knit offerings for cooler weather. No matter which one you choose, it's sure to become a wardrobe staple.

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