The creepiness of dolls can never be underestimated. Like clowns and the creepy associations they've developed in the public mind, dolls just never seem to be quite right. David F. Sandberg, director of Lights Out, heads Annabelle: Creation, the latest film in The Conjuring universe. A dollmaker and his wife suffer the tragic death of their daughter, and when something supernatural in the form of their dead child appears asking to stay in their house, they let it move in — into one of the dolls. Years later, the couple takes in a group of young girls and nuns from a shuttered orphanage and the malevolent doll's true nature is revealed. Annabelle: Creation comes to theaters August 11, 2017.
In a world where everything from your lightbulb to your water bottle can be connected to the internet, eventually, enough is enough. A wifi antenna doesn't make something smart — and often just makes it more of a pain to use than the "dumb" version. This spot for Swedish tech company Semcon reminds us that being smart doesn't mean simply being connected — it has to be usable by humans too.