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BMW's Tribute To Dieter Zetsche

Dieter Zetsche spent the last 13 years as Chairman of the Board of Management of Daimler AG and CEO of Mercedes Benz. On May 22, 2019, Zetsche turned in his badge and retired, now free to enjoy life as he sees fit — behind the wheel of a BMW i8 roadster. In this tribute to the former CEO of their in-country rival, BMW thanks Zetsche for over a decade of inspiring competition between the two famous marques.

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