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Break Free

There's a lot of hype involved in selling sneakers: Ignore the doubters. Reach the next level. Fulfill your maximum potential. Sweaty professional athletes performing feats of strength and endurance that few of us mere mortals will ever attain. German director and film student Eugen Merher turns the stereotypical athletic shoe commercial on its head in this spot featuring a retirement home patient and a well-worn pair of classic Adidas running shoes.

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