Not only is it real, but it's also scalable. The wheel finally has reason to worry.
Watch these guys out-squeal their girlfriends.
In a city where every block is a hustle and every sidewalk a runway, the Greats Manhattan City Runner delivers the kind of effortless versatility New York demands. From the concrete pulse of Brooklyn mornings to power strides across Manhattan skyscrapers, this handcrafted sneaker is more than footwear—it's an urban essential. Its artisanal airbrushed suede nods to old-world Portuguese craftsmanship, while the cushioned sole ensures you move with comfort and confidence through every commute, coffee run, and last-minute meeting. Handcrafted and designed for New York—this is style with soul, grit, and rhythm. Because in a city that never sleeps, your sneakers shouldn't either.
Presented by Greats.
SHRED turns your phone into a hyper-personal trainer. With AI-adapted programs built by top fitness coaches, it molds workouts to your goals, schedule, and equipment—whether you're lifting at home or hitting the gym. Want hypertrophy, weight loss, or bodyweight routines? It's got you. Track progress, grab feedback, and swap plans seamlessly as you improve. Think: coach-designed results without the gym clock drama.
Presented by SHRED.
We've heard LaBeouf's side of the story — so here's the Cabaret star to tell his.
Ikea pays homage to Stanley Kubrick's horror classic in their latest ad.
The Jordan Trunner has always lived at the intersection of performance and possibility. First introduced in the late '90s, it was the Jordan brand's bold step beyond basketball—a slip-on cross-trainer with midfoot straps, layered uppers, and a design language that looked more like the future than the present. The latest Trunner carries that same DNA, fusing breathable mesh and suede for flexibility, molded wings for support, and responsive foam for all-day comfort. Still versatile, still unmistakable, the Trunner remains the rare shoe built to keep pace with training while doubling as a lifestyle staple grounded in Jordan's restless drive forward.
Presented by Nike.
Born from the shadows of mountain west peaks, SMMT's 'Triple Black' embodies the art of the slow burn. More than a color, it's a mood - clarity in the quiet, ritual in the pause. Designed in Park City, Utah at 7,000 feet and inspired by the steepest summits, the Sèrpa Tumbler returns in its boldest form yet: a blackout design for nights that run long, and rituals that run deep. Its 16oz kitchen-grade stainless steel body conceals a patent-pending Sip & Stow magnetic lid system and 3-Way Precision Insulation to keep your drink steady - hot on the coldest first-chair morning, cold by the warmest après fire. Built for connoisseurs of the moment - those who chase steeps, chase sips and choose stillness as a form of rebellion.
Presented by SMMT.
In other news, a nun finally covers Madonna's "Like a Virgin". The internet rejoices.
Pilot Glen Dell and FMX rider Nick de Wit perform the Under Over stunt.