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India's Rural Olympics
Toto, I've a feeling we're not in London any more. The Indian Rural Olympics are a three-day spectacle of sportsmanship that takes place every winter in Punjab, but you won't see any pole vaulting here. On the list of events are bull racing, car pulls using your ears, lifting heavy objects with your teeth, and many other painful tests of human strength.
What The Internet Was Made For
These incredible feats and cat videos are what the internet was made for.
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AeMech EDC Tech Wallet
The AeMech EDC Wallet is the Swiss Army knife of wallets, built to be your go-to carry for anything. Offered in two forms, the Minimalist and the Maximalist, it's crafted from full-grain Italian veg-tan leather, chosen for its durability and the rich patina it develops over time. The Maximalist integrates a titanium pen, stainless steel multitool, carbon fiber RFID blockers, and a crushproof USB-C drive, while the Minimalist keeps things slim with light utility. Both share a modular design with replaceable components, ensuring readiness for whatever the day brings. Designed to endure, tested in real-world conditions, and engineered for years of use, the AeMech Wallet is built for those who demand more from what they carry.
Presented by Aesthetic Mechanics.
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MyHeritage DNA Kit
MyHeritage DNA turns your ancestry curiosity into a full-scale exploration—with just a two-minute cheek swab and a return to the lab. In about 3-4 weeks, you'll unlock an Ethnicity Estimate that breaks down your origins across more than 2,100 geographic regions, plus uncover DNA Matches that might connect you with relatives you didn't know existed. All results are delivered through CLIA- and CAP-certified processes in a secure, encrypted environment, giving you insight into your roots without sacrificing your data privacy. It's genealogical power you can hold in your palm—and a powerful tool for anyone looking to build a family history or explore their ethnic story.
Presented by MyHeritage.
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Zero Dark Knight Thirty
Batman aids in history's greatest manhunt for the world's most dangerous man when The Dark Knight Rises and Zero Dark Thirty collide.
Fears
If you didn't need it before, you're definitely going to need some of that calming tea now. Herbaria drowns your fears, and creates new ones, in this nightmare-inducing ad.
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Lundi Conally 36-Hour Briefcase
For those who take late-night calls that turn into early flights, the Lundi Conally 36-Hour Briefcase is the only plus-one you need. Crafted from black canvas and leather with a silhouette as sharp as your pitch deck, it carries the precision of a briefcase and the utility of an overnight bag. Inside, there's a place for everything — laptop, documents, business cards, a change of clothes—because chaos isn't part of your carry-on. Finished with a leather strap, suitcase clip, and clean lines, it's built for long days and global nights.
Presented by Lundi.
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EltaMD Facial Cleanser
The EltaMD Skin Recovery Amino Acid Foaming Cleanser elevates daily cleansing with a science-driven formula that strengthens the skin barrier while removing buildup without stripping. Infused with amino acids and calming botanicals, it leaves skin clean, balanced, and irritation-free — ideal for sensitive or post-procedure use.
Presented by EltaMD.
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The Gentleman Thief
Sleight-of-hand artist Apollo Robbins stops by the Today Show to honorably pick the pockets of Matt Lauer, Ryan Seacrest, and Willie Geist.
Wave Rock BMX
Australian BMX rider Danny Campbell surfs the 47-foot high, 350-foot long granite rock face at the Hyden Wildlife Park in the Western Outback.
