Fireworks Safety Suit
The best place to watch a fireworks display is inside the fireworks display. Obviously.
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Automata Trailer
An insurance agent for robotics company ROC discovers that the machines are rapidly gaining consciousness. Premieres October 10th.
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Ultra Energy Pouches
Ultra is expanding its nicotine-free pouch lineup with new Energy Pouches, delivering 180mg of caffeine alongside L-theanine and a full B-vitamin stack of B3, B6, and B12. Designed for sharper focus and a faster onset than coffee, the formula is built to kick in within 5 to 10 minutes while aiming to deliver energy with less of the crash. Launched in September 2026, the Energy Pouches give Ultra's rapidly growing lineup a convenient new option for focused energy without reaching for another cup of coffee.
Presented by Ultra.
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Nike Ava Edge
The city becomes a concrete playground with the Nike Ava Edge, navigating everything from morning commutes on crowded sidewalks to late night rooftop bars and adventures. Inspired by the geometry and interconnected grid networks of modern cities, the upper layers are formed by weaving textiles with breathable mesh netting to create a flexible and protective fit around the foot. An oversized midsole uses performance-level SCF foam for soft cushioning through long days on concrete, while a flexible, perforated rubber outsole wraps onto the midsole for added durability and leaves a distinctive imprint behind with every step. Combining technical construction with an urban-focused silhouette, the Ava Edge takes the active lifestyle of the Ava lineup off the running route and into the everyday rhythm of the city.
Presented by Nike.
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3-Minute Pawn Stars
This is what an episode of Pawn Stars would look like if it was strictly pawn.
The Unstealable Bike
It may not be completely theft proof, but if you do steal it, you get a broken bike.
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Intense Staredown with Jared Leto
So this is what Jared has been up to.
Drums West
A very early experimental animation by the great Jim Henson, inspired by the jazz legend Chico Hamilton.
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SOREL Age of Discovery Collection
SOREL expands the Horizon collection by carrying the rugged DNA of its iconic Caribou boot across three silhouettes built for changing terrain and seasons. The Callsign Horizon Low GTX brings the concept closest to a sneaker, pairing waterproof GORE-TEX® construction with lightweight Livelyfoam cushioning and a Vibram XS Trek Evo outsole for everyday traction. Moving higher, the Daystorm Horizon GTX combines full-grain leather, GORE-TEX® waterproofing, and a rugged Vibram® lug outsole for everything from wet city streets to the trail. At the top of the lineup, the Caribou Horizon GTX modernizes SOREL's winter icon with 200 grams of insulation, seam-sealed leather, a GORE-TEX® membrane, and Caribou-inspired Vibram traction for snow, slush, and cold-weather exploration.
Presented by SOREL.
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Hairmax PowerFlex 272 Laser Hair Growth Cap
The HairMax PowerFlex 272 Laser Hair Growth Cap brings at-home laser light therapy into a wearable format designed to support healthier hair growth. Its 272 medical-grade lasers deliver light to the scalp to help reduce inflammation and stimulate cellular energy around the hair follicles, supporting the natural hair growth cycle. The result is a convenient, hands-free approach to promoting hair that looks fuller, denser, and more vibrant.
Presented by Hairmax.
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Girls Just Want To Have Fun in Minor Key
By switching the key, Chase Holfelder turns the happiest girl anthem ever into a moody ballad.
Kermit the Frog Takes the ALS Ice Bucket Challenge
It isn't easy raising awareness for amyotrophic lateral sclerosis.
