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Inside The Goodtime Hotel

Pharrell's latest collaboration is with Miami-based hospitality entrepreneur David Grutman on The Goodtime Hotel. Designed by Ken Fulk, the South Beach retreat channels Wes Anderson vibes with a collection of eclectic furnishings and pastel hues, including a library inspired by Margot Tenenbaum. Its 266 rooms continue the whimsical aesthetic with patterned robes, vintage pink phones, and ocean views. At the stripped pool, guests can sip on Purple Rain cocktails while lounging in Strawberry Moon cabanas. The two owners give a full tour of the property in this nine-minute video with Architectural Digest.

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