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Who Killed the Super Bowl Commercial?
An explanation for why every ad from the Big Game came across as just eh.
Undersides
Architect Yasena Popova photographs a side of every-day vehicles most of us never see.
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The James Brand Lowe Wallet
The James Brand has spent years refining modern knives, pens and tools—now it turns that same precision to one of the most essential everyday objects—the wallet. CNC-machined from aluminum, the Lowe is built to reset the standard, staying impossibly slim while carrying everything you need in your pocket. The aluminum shell naturally blocks RFID and is wrapped in a molded silicone band for cash or overflow tokens, giving the Lowe just enough flex without compromising its minimal geometry. It's a study in restraint, crafted for those who demand function in its purest form.
Presented by The James Brand.
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Mint Mobile
Make the smart choice with premium wireless starting at just $15/month. Cut the nonsense of traditional carriers—stores, salespeople, hidden fees—for fast, reliable service on the nation's largest 5G network. Whether you're streaming or using a hotspot, you get high-speed data, unlimited talk and text, and the freedom to keep your own phone and number. Setup is seamless with an instantly activated eSIM, or get your SIM card shipped to you for free. For anyone looking to gain independence, it's wireless that works—so you can put your money where it matters.
Presented by Mint Mobile.
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Kill the Penny
Pennies are dead, but one company lobbies Congress to keep them alive.
Avocado In Vitro Fertilization
The Food Surgeon returns to the operating room to surgically impregnate an avocado.
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MyHeritage DNA Kit
MyHeritage DNA turns your ancestry curiosity into a full-scale exploration—with just a two-minute cheek swab and a return to the lab. In about 3-4 weeks, you'll unlock an Ethnicity Estimate that breaks down your origins across more than 2,100 geographic regions, plus uncover DNA Matches that might connect you with relatives you didn't know existed. All results are delivered through CLIA- and CAP-certified processes in a secure, encrypted environment, giving you insight into your roots without sacrificing your data privacy. It's genealogical power you can hold in your palm—and a powerful tool for anyone looking to build a family history or explore their ethnic story.
Presented by MyHeritage.
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Luca Faloni Wool Suit
Crafted in Treviso, Northern Italy, this luxurious suit embodies Luca Faloni's Italian heritage. Each suit is handmade with the finest materials, ensuring the highest quality. Using pure virgin wool, Luca Faloni draws on a long tradition of expertise to create sustainable fabrics, producing suits that stand the test of time. Available in classic charcoal grey and midnight blue, this suit is ideal for business attire and elegant evening soirées. These Italian designs promise timeless style, securing a permanent place in your wardrobe.
Presented by Luca Faloni.
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360º of Mars
Get an awesome 360º view of the Namib Dune on Mars from the back of NASA's Curiosity rover.
LEGO Paper Airplane Machine
Arrow demonstrates its expertise in aerospace engineering with this automated paper airplane folding machine.
