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Who Killed the Super Bowl Commercial?
An explanation for why every ad from the Big Game came across as just eh.
Undersides
Architect Yasena Popova photographs a side of every-day vehicles most of us never see.
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Nike Kobe IX Elite Low EM Protro
The return of the Nike Kobe 9 Elite Low EM Protro redefines what "comeback" means. After rupturing his Achilles in 2013, the Black Mamba returned to the hardwood in this very silhouette—a low-top built for speed and legacy. The engineered mesh upper breathes with every drive, while a Nike React foam liner keeps each jab sharp and responsive. Underfoot, the signature "fingerprint" outsole grips like determination—mapping the journey of a player who refused to quit. Build your legacy on and off the court with the signature of an all time great staying with you in every step.
Presented by Nike.
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Nike Air Jordan 1 Element Low A/T
Built to handle the shift from crisp autumn trails to winter's unpredictable storms, the Air Jordan 1 Element Low A/T fuses classic Jordan DNA with all-weather function. A GORE-TEX-lined upper keeps rain and slush at bay, while a rugged trail outsole and cushioned foam midsole deliver stability and comfort across slick streets or muddy paths. Its perforated toe box nods to the original, but every other detail is engineered for exploration. Equal parts legacy and utility—this is the Air Jordan built for fall's chill and winter's edge.
Presented by Nike.
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Kill the Penny
Pennies are dead, but one company lobbies Congress to keep them alive.
Avocado In Vitro Fertilization
The Food Surgeon returns to the operating room to surgically impregnate an avocado.
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360º of Mars
Get an awesome 360º view of the Namib Dune on Mars from the back of NASA's Curiosity rover.
LEGO Paper Airplane Machine
Arrow demonstrates its expertise in aerospace engineering with this automated paper airplane folding machine.
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RawChemistry For Him Cologne Spray
RawChemistry's Pheromone Cologne blends natural oils and balanced pheromones to boost attraction and confidence. Made in micro batches without alcohol or silicone, it features notes of bergamot, lavender, and patchouli that adapt to your body chemistry for a clean, magnetic scent that feels as natural as it smells.
Presented by RawChemistry.
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Kara Pure 2 Air-to-Water Dispenser
Kara Pure 2's award-winning tech turns air into alkaline-rich drinking water—no plumbing, installation, or bottle runs required. Power on the sleek, stainless steel device and it quietly produces fresh, mineral-rich water around the clock. Already a 2x TIME "Best Inventions" winner, Kara Water's cutting-edge devices work in any climate and are a favorite at hotspots like the Hilton Conrad Hotel and House of Sound NYC. Kara Pure 2 exemplifies the convergence of sustainability, technology, convenience, and design.
Presented by Kara.
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The SHERP
Get a glimpse at Russia's 44.3 horsepower, all-terrain (even frozen water) monster truck.
Sunshine Coast Thunderstorm
This time-lapse captures the intense lightning from a thunderstorm near Maroochydore, Queensland.
