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Sweat It To Get It
Gatorade's for back sweat and winning attitudes. See what non-sweaty people do for the sweet taste of electrolytes.
Harvesting Energy From Sound
Conductive materials that generate electricity from vibrations could soon be powering devices near you.
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London Sock Co. Simply Trainer Socks
London Sock Company's Classic Trainer socks are lightweight, breathable Scottish Lisle cotton essentials built for comfort and style. This 12-pair set offers versatile colors with subtle ribbing and logo detail, perfect for slipping into trainers while keeping a polished, understated look.
Presented by London Sock Co.
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Velocity Ford Bronco Blackout
Velocity's 1976 Ford Bronco Blackout pairs vintage attitude with modern muscle. Finished in Arabian Gray with blacked-out badging, bumpers, and a family-style roll cage, it makes an unmistakable first impression. Inside, upgraded leather and a Pioneer touchscreen with Apple CarPlay add comfort and tech, while a Gen III 5.0L Coyote V8 and 10-speed automatic deliver 460 horsepower. Wilwood brakes, coil spring suspension, and 17-inch Method Race Wheels complete a build that turns every drive into a statement.
Presented by Velocity.
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Jellyfish
Jellyfish have a strange, alien-like beauty — and thousands of microscopic hyper-fast needles filled with poison.
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Luca Faloni Wool Suit
Crafted in Treviso, Northern Italy, this luxurious suit embodies Luca Faloni's Italian heritage. Each suit is handmade with the finest materials, ensuring the highest quality. Using pure virgin wool, Luca Faloni draws on a long tradition of expertise to create sustainable fabrics, producing suits that stand the test of time. Available in classic charcoal grey and midnight blue, this suit is ideal for business attire and elegant evening soirées. These Italian designs promise timeless style, securing a permanent place in your wardrobe.
Presented by Luca Faloni.
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Hairmax Hair Regrowth Laser Treatments
For men navigating the milestones of modern life—building careers, raising families, chasing legacy—confidence matters, and it starts at the root. This Independence Day reclaim control and invest in clinically proven hair growth tech that works as hard as you do. From FDA-cleared laser devices to dermatologist-recommended treatments and supplements, each product is engineered to reverse the signs of thinning hair and restore your edge. Step into the next chapter looking forward, not back.
Presented by Hairmax.
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OMOTE
A stunning demo of OMOTE, a real-time facial tracking and projection mapping software.
Michael Bay's UP
The most terrifying film in decades. Thankfully not coming to a theater near you.
