Do yourself a favor and stick with the bourbon.
The Roderer Harry Aviator Polarized Sunglasses are more than just eyewear — they're a signal. Handcrafted from stainless steel and finished in Gunmetal Black, they sharpen the timeless aviator silhouette into something bolder, more precise. Polarized lenses cut glare with surgical clarity, while innovative spring hinges and a flawless fit keep pace with high-speed itineraries and jet-set agendas. Subtle branding, a travel-ready case, and five global finishes round out the details. Whether you're stepping off a G650 or onto the flightline, takeoff towards the future.
Presented by Roderer.
For men navigating the milestones of modern life—building careers, raising families, chasing legacy—confidence matters, and it starts at the root. This Independence Day reclaim control and invest in clinically proven hair growth tech that works as hard as you do. From FDA-cleared laser devices to dermatologist-recommended treatments and supplements, each product is engineered to reverse the signs of thinning hair and restore your edge. Step into the next chapter looking forward, not back.
Presented by Hairmax.
Michal Kollbek stops your heart riding a rock wall in Arizona.
Here's what eight photoshop experts can do with no layers, no live preview, and only one undo.
SAXX takes comfort to the next level with the all-new Vibe Xtra Trunks, featuring Stop Drop Technology — a discreet moisture-wicking layer built into the signature BallPark Pouch for all-day dryness where it matters most. Made from super-soft EcoVero fabric with a fly front, these trunks deliver lightweight, breathable comfort, plus 4-way stretch, odor resistance, and an anti-roll waistband. Flat Out Seams prevent chafing, while Three-D Fit ensures a perfect anatomical fit. Sold in a convenient three-pack, the Vibe Xtra is a premium upgrade to your daily essential.
Presented by SAXX.
Cut from pure Italian linen and crafted in Northern Italy, Luca Faloni's Bermuda shorts don't chase trends — they define a way of life. Their garment-dyed hues echo Amalfi frescos and Riviera skies, while an internal drawstring and horn button closure deliver comfort without compromise. Whether you're meandering cobbled alleys in search of the perfect sea urchin spaghetti or slipping into sun-drenched silence on a private terrace above Positano, these shorts whisper of leisure with intention. For men who savor nuance, curate color, and choose stillness over spectacle, this is summer — tailored, tasteful, and timeless.
Presented by Luca Faloni.
These crazy Finns attach a parachute to a snowmobile and run it off a mile-high mountain.
This takes first-person gaming to a whole new level.