Magic Instruments
Magic Instruments wants everyone to be able to play the guitar — without all the years of practice, study, and affinity for music.
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Sturgill Simpson and Stephen Colbert Write A Song About The Waffle House
Sturgill Simpson and Stephen Colbert honor the Waffle House with their song "No Shirt, No Shoes, No Knuckleheads."
The Blockchain In Two Minutes
Learn how the technology that makes Bitcoin possible works, and how it will shape transactions in the future.
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REKS Prescription Golf Sunglasses
Performance eyewear gets a purpose-built edge with REKS Golf sunglasses, designed specifically for the demands of the course. At the core are Color-Boosting Trivex lenses that enhance contrast and depth perception, making it easier to track the ball in flight and read subtle breaks on the green with precision. Unlike standard shades, the non-polarized design preserves visual cues critical for distance judgment, while anti-reflective coatings and 100% UV protection keep vision clear in changing light. Paired with lightweight, unbreakable frames built for all-day comfort, the result is a focused upgrade that sharpens your game without adding distractions.
Presented by REKS.
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Nike Rise Golf Hat
Nike brings performance-focused construction to the course with the Rise Golf Hat. Built with a structured six-panel design, it uses moisture-wicking fabric alongside Dri-FIT ADV technology to help manage heat and sweat during long rounds. An Aero Brim provides added shade, while the SwooshFlex fit delivers a secure, comfortable feel on and off the course. Designed for all types of play, the Rise balances technical performance with a clean, versatile look suited for both the fairway and the clubhouse.
Presented by Nike.
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Blind Backflip Over A Speeding Formula E Car
Skyfall stuntman Damien Walters proves he's a real-life Bond with this backflip over a moving Formula E car.
The Chosen Ones
VICE explores what happened when the next step in human evolution — the indigo children — became adults.
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Magic Leap Demo
A vfx-free demo of a typical morning through Magic Leap's augmented reality headset.
Bulldozer Battle
In the middle of the street in Hebei, China, two competing dozers face off in a battle royale.
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ADYRO Footwear
Minimalism meets performance in the latest lineup from ADYRO, a collection of sneakers designed to rethink the link between price and perceived quality. Built with a focus on engineering over branding, each pair delivers a clean, understated look with the comfort of performance footwear, weighing in at just 9.6 ounces per shoe without sacrificing structure. A patent-pending Y-Lock-Fit system lets you dial in the fit once and slip them on effortlessly, keeping the silhouette streamlined by concealing the laces. Underfoot, a flexible FULLFORM outsole pairs with an Air-O-Sole cork and TPU insole to provide breathable, all-day comfort. The result is a quiet shift toward practical luxury, where the value is in how the shoe performs, not how loudly it announces itself.
Presented by ADYRO.
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Centerline Performance Apparel
Competition meets court-ready style with the latest drop from Centerline Athletics, highlighted through a curated selection from Terrell Owens. The collection reflects Owens' transition from football legend to dedicated pickleball competitor, featuring performance-driven apparel designed for speed, movement, and all-day play. Built for the modern athlete, the pieces balance technical function with clean design, aligning with Owens' mindset of desire, dedication, and discipline every time he steps on the court. As pickleball continues its rapid rise, the partnership signals a broader push into sports culture, with Owens not only showcasing his go-to gear but also collaborating on future designs that aim to bring the same competitive edge to the next wave of performance apparel.
Presented by Centerline.
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The Banksy Job Trailer
Self-proclaimed art terrorist AK47 wages war against Banksy in his real-life attempt to steal "The Drinker".
Steven Hawking's Starshot
A group of scientists want to send a small spacecraft to a nearby star — with lasers.
