The Mountain Hafþór Júlíus Björnsson finally reveals the secret to his skull-crushing power.
The James Brand updates its compact Elko knife with refinements based on previous models. The design features a smaller profile, improved grip pattern, and a more ergonomic shape for better control. A 1.6-inch blade made from Sandvik 12C27 stainless steel provides a rigid, corrosion-resistant edge suited for everyday tasks. Focused on portability and straightforward utility The James Brand designed the Elko for keychain carry and EDC loadouts. Whether it's your primary tool or a backup, its size and form transitions easily from outdoor use to daily carry.
Presented by James Brand.
Bar soap rarely gets an upgrade, but the Duke Cannon Soap Puck rethinks the format with a compact, palm-sized design built for grip, portability, and longevity. Triple-milled for a denser, longer-lasting bar, it delivers a rich lather while holding up better than typical soaps, making it just as suited for daily showers as it is for gym bags and travel kits. Formulated with natural oils and free of phthalates, it cleans without overcomplicating things, while the rounded puck shape feels deliberate in hand. It's a small shift in form that turns a basic essential into something more considered and durable.
Presented by Duke Cannon.
Take an easy, smooth trip on a surface of paint, oil, milk, and soap.
Mix master melodysheep does his thing on the fiery season three of Game of Thrones.
Beethoven and Yeezus collide in a classical remix of the "Fifth Symphony" and "Blood on the Leaves."
This isn't an April Fools' joke — Tesla has unveiled its all-new, high-volume $35,000 Model 3.
Performance eyewear gets a purpose-built edge with REKS Golf sunglasses, designed specifically for the demands of the course. At the core are Color-Boosting Trivex lenses that enhance contrast and depth perception, making it easier to track the ball in flight and read subtle breaks on the green with precision. Unlike standard shades, the non-polarized design preserves visual cues critical for distance judgment, while anti-reflective coatings and 100% UV protection keep vision clear in changing light. Paired with lightweight, unbreakable frames built for all-day comfort, the result is a focused upgrade that sharpens your game without adding distractions.
Presented by REKS.
Guided by the philosophy of Colin Chapman—"simplify, then add lightness"—Nike strips back the design with the Ava X. The silhouette focuses on weight reduction without sacrificing structure, pairing a textile upper with synthetic leather overlays for durability. Underfoot, a Cushion 3.0 midsole provides responsive cushioning, while a high-abrasion outsole adds grip across varied conditions. The result is a lightweight trainer built with a more streamlined, functional approach.
Presented by Nike.
Pro driver Chris Forsberg drifts a cargo van like it's a 370Z.
The Unicode Consortium has approved a revolutionary new emoji that is perfect for every conceivable situation.