Omni-Heat vs. Wim Hof
For those of you who don't have 18 world records, a highly advanced mental thermostat, or go by the name Iceman, your place is in Columbia's Omni-Heat Electric jacket.
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Awesome GoPro Adventures
To show just how awesome the latest and the greatest member in the GroPro family is, they slapped a HD Hero2 on some of the craziest athletes, adventurers, and filmmakers in the world.
Ed Lee Is Too Legit To Quit
There's more to fear in San Francisco than just a beard. Mayor Ed Lee's mustache is so legit that he was able to snag support from Brian Wilson, Will.I.Am, and Ronnie Lott.
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ETENWOLF S6 Tire Inflator
The ETENWOLF Vortex S6 is a dual-cylinder powerhouse built to tackle everything from pickup and RV tires to bikes and inflatables. It pumps a 31-inch pickup tire from 30 to 35 PSI in just a minute, thanks to 1.5 CFM airflow, while the integrated air bleeder valve lets off-roaders instantly deflate and reinflate for traction on sand, mud, or rocks. Designed for nonstop performance, its active cooling system handles heavy-duty trucks without overheating, and the massive 19,200 mAh battery inflates up to 18 F‑150 tires per charge with 45 W PD fast charging for rapid recharge. Add precision digital pressure readouts, specialized RV/pickup modes, on-board accessory storage, and a 10-year lifespan built into precision-engineered cylinders, and the S6 earns its keep for serious vehicle owners.
Presented by ETENWOLF.
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ADYRO Footwear
Minimalism meets performance in the latest lineup from ADYRO, a collection of sneakers designed to rethink the link between price and perceived quality. Built with a focus on engineering over branding, each pair delivers a clean, understated look with the comfort of performance footwear, weighing in at just 9.6 ounces per shoe without sacrificing structure. A patent-pending Y-Lock-Fit system lets you dial in the fit once and slip them on effortlessly, keeping the silhouette streamlined by concealing the laces. Underfoot, a flexible FULLFORM outsole pairs with an Air-O-Sole cork and TPU insole to provide breathable, all-day comfort. The result is a quiet shift toward practical luxury, where the value is in how the shoe performs, not how loudly it announces itself.
Presented by ADYRO.
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Love The Game
Whether it's with the NBA or the Jewish Under 40 League, there will be a basketball season for Dwayne Wade, Chris Paul, and Carmelo Anthony.
Go Beyond The Cover
Dermablend brought Zombie Boy Rick Genest back from the land of the dead with four tubes of their leg and body gunk for their "Go Beyond the Cover" campaign.
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Italo Romano
Incredible, unbelievable, and inspirational is just a few words we could use to describe Italo Romano. After losing his legs in a train accident, this 23-year-old Brazilian skateboarding genius is proving that nothing is impossible.
100-Year-Old Marathon Runner
Fauja Singh showed everyone up at the Toronto Waterfront Marathon, not for finishing first, but for finishing at all. The 100-year-old finished the 42km race in 8 hours and 25 minutes, making him the oldest person to complete a full marathon.
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Vita Coco Treats
Vita Coco is turning up the sweet-and-tart with its newest Frosted Lemonade Treats, the latest addition to its popular coconut water-inspired lineup. Following hits like Strawberries & Creme and Orange & Creme, this flavor pairs zesty lemon with a coconutty finish for a refreshingly indulgent twist. Designed as a small moment of escape, Frosted Lemonade Treats transform a hectic commute or cluttered desk into a sunnier state of mind, delivering the functional benefits of coconut water with bold, pronounceable ingredients. Available nationwide in stores and online, it's the ultimate pick-me-up for anyone who wants a mindful, mood-boosting treat that feels like summer in a bottle.
Presented by Vita Coco.
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London Sock Co. Simply Trainer Socks
London Sock Company's Classic Trainer socks are lightweight, breathable Scottish Lisle cotton essentials built for comfort and style. This 12-pair set offers versatile colors with subtle ribbing and logo detail, perfect for slipping into trainers while keeping a polished, understated look.
Presented by London Sock Co.
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Steve Jobs Post-It Note Tribute
An innovative way to honor one of America's greatest innovators with a 4,001 post-it note salute outside of the Apple Store in Munich, Germany.
Joey Quits
Our new hero Joey quits his dead-end job, not with a two-weeks notice, but with a ten-piece band.
