Rediscovering The Sherman Typeface
Syracuse University was looking to revamp their brand and enlisted the help of Pentagram. After finding a historical connection between the college's School of Journalism and famed type designer Frederic Goudy, the firm decided to start with a font he created in 1910 for publisher Fredrick Sherman. Using Sherman as a base, Brooklyn type designer Chester Jenkins revived the century-old typeface to live in the 21st century.