Rediscovering The Sherman Typeface

Syracuse University was looking to revamp their brand and enlisted the help of Pentagram. After finding a historical connection between the college's School of Journalism and famed type designer Frederic Goudy, the firm decided to start with a font he created in 1910 for publisher Fredrick Sherman. Using Sherman as a base, Brooklyn type designer Chester Jenkins revived the century-old typeface to live in the 21st century.

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