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The Audi quattro Experience
The Audi quattro Experience is a one-of-a-kind interactive installation that features a 20-foot by 7-foot, handcrafted raceway built by custom slot track builder David Beattie of Slot Mods USA. The scale model Audi A4 slot cars were made from scratch with in-car cameras that allow racers a first-person look as they zip around the track, through the world's first iPad-enabled controllers. Here's a behind-the-wheel look at how David and his team raced to get this project finished.
2012 Sports Illustrated SportsKids of the Year
The inspirational story of two brothers who bonded over sports will leave few with a dry eye. With Cayden having been diagnosed with cerebral palsy at 14 months old, Conner has pulled his little brother behind him in a raft while he swims, towed him in a trailer behind his bike, and pushed him across the finish line while competing in 14 triathlons. Their hard work and love for each other is what earned them the title of the 2012 Sports Illustrated Kids SportsKids of the Year.
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Branded Bills
Built for those who wear their legacy as comfortably as their cap, Branded Bills has become a staple for men who merge grit with identity. What started with premium headwear has evolved into a full collection of purpose-driven gear — crafted to handle early mornings, late nights, and everything in between. Every piece, from their Signature Series hats to all-season outerwear, carries a tailored ruggedness that works just as well on mountain trails as it does at Monday's 9AM. With clean silhouettes, heritage-inspired logos, and materials built to last, Branded Bills outfits a lifestyle where ambition and authenticity intersect.
Presented by Branded Bills.
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EltaMD UV Sunscreen SPF50
Your face takes the hit — sun, stress, sweat, and screens — and EltaMD's UV Skin Recovery Face Sunscreen is built to defend it all without flinching. Formulated with mineral-based Zinc Oxide and SPF 50, this all-in-one shield offers broad-spectrum protection while instantly calming redness with smart color-correcting tech. Clinically proven to support sensitive and post-treatment skin, it goes beyond basic defense, actively helping to recover the skin barrier after exposure. Lightweight, invisible, and non-irritating, it's the kind of daily armor that works just as hard in the sun as it does under fluorescents.
Presented by EltaMD.
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Will Rubber Bands Lift a Car?
The guys from Fast, Furious and Funny and Vsauce team up for a science experiment that will test the strength a a rubber band and the durability of a Nissan Micra.
Extreme Pogo
Xpogo's top riders/jumpers/whatever you call people that can use a pogo stick take their pogoing to the extreme all over New York City.
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Luca Faloni Bermuda Shorts
Cut from pure Italian linen and crafted in Northern Italy, Luca Faloni's Bermuda shorts don't chase trends — they define a way of life. Their garment-dyed hues echo Amalfi frescos and Riviera skies, while an internal drawstring and horn button closure deliver comfort without compromise. Whether you're meandering cobbled alleys in search of the perfect sea urchin spaghetti or slipping into sun-drenched silence on a private terrace above Positano, these shorts whisper of leisure with intention. For men who savor nuance, curate color, and choose stillness over spectacle, this is summer — tailored, tasteful, and timeless.
Presented by Luca Faloni.
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PATRICKS Plus Range Shampoo and Conditioner
Hair loss may start quietly, but PATRICKS Plus Range makes sure it doesn't stay that way. Crafted with cutting-edge actives like Capixyl, Redensyl, Baicapil, and Procapil, this award-winning shampoo and conditioner duo works at the root — blocking DHT, boosting circulation, and reigniting follicle activity. Designed for daily use and all hair types, it's the ultimate ritual for men who demand thicker, stronger, fuller hair without compromise. Whether you're fighting fallout or fortifying for the future, the Plus Range turns your daily wash into a powerful defense, marrying advanced biotech with refined self-care.
Presented by PATRICKS.
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The Avengers VFX
A look at how the artists, scientists, and engineers at ILM created the Oscar-nominated visual effects for The Avengers.
Samuel L. Jackson Sings Taylor Swift
Say you're getting back together again. He dares you. He double-dares you, motherf**ker.
