The Copenhagen Wheel
MIT gives the wheel a high-tech makeover, letting it turn any bike into an electric hybrid, hill-climbing machine.
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Ron Burgundy Re-enacts Famous Sports Calls
We promise that you've never heard these plays ever called like this.
Slow-Motion Coffee
Watching creamer being poured into a fresh cup of coffee at 2,000 frames per second will put you in a caffeinated trance.
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SHRED Gym & Home Workout App
SHRED turns your phone into a hyper-personal trainer. With AI-adapted programs built by top fitness coaches, it molds workouts to your goals, schedule, and equipment—whether you're lifting at home or hitting the gym. Want hypertrophy, weight loss, or bodyweight routines? It's got you. Track progress, grab feedback, and swap plans seamlessly as you improve. Think: coach-designed results without the gym clock drama.
Presented by SHRED.
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EltaMD Facial Cleanser
The EltaMD Skin Recovery Amino Acid Foaming Cleanser elevates daily cleansing with a science-driven formula that strengthens the skin barrier while removing buildup without stripping. Infused with amino acids and calming botanicals, it leaves skin clean, balanced, and irritation-free — ideal for sensitive or post-procedure use.
Presented by EltaMD.
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Smartphone Airbag
Never feel the numbing panic from the sound of of a dropped smartphone ever again. Honda's new Smartphone Case N works as an airbag for your phone, making cracked screens, and being able to fit your phone in your pocket, a thing of the past.
Dom Hemingway Trailer
Jude Law has more than just anger issues in the latest film from writer and director Richard Shepard. In theaters April 4, 2014.
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AeMech EDC Tech Wallet
The AeMech EDC Wallet is the Swiss Army knife of wallets, built to be your go-to carry for anything. Offered in two forms, the Minimalist and the Maximalist, it's crafted from full-grain Italian veg-tan leather, chosen for its durability and the rich patina it develops over time. The Maximalist integrates a titanium pen, stainless steel multitool, carbon fiber RFID blockers, and a crushproof USB-C drive, while the Minimalist keeps things slim with light utility. Both share a modular design with replaceable components, ensuring readiness for whatever the day brings. Designed to endure, tested in real-world conditions, and engineered for years of use, the AeMech Wallet is built for those who demand more from what they carry.
Presented by Aesthetic Mechanics.
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London Sock Co. Simply Trainer Socks
London Sock Company's Classic Trainer socks are lightweight, breathable Scottish Lisle cotton essentials built for comfort and style. This 12-pair set offers versatile colors with subtle ribbing and logo detail, perfect for slipping into trainers while keeping a polished, understated look.
Presented by London Sock Co.
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Fun With Non-Newtonian Fluids
Anthony and Tara from Hard Science cook up a batch of ooblek and defy all scientific laws by running, biking, and hopscotching across this confusing fluid that isn't really a fluid, and not really a solid.
Christmas In L.A. by The Killers
Owen Wilson gets animated in what is sure to be the least upbeat song of the season. Keeping up with tradition, The Killers will donate all of the proceeds from the song to the Global Fund to Fight AIDS.
