The Copenhagen Wheel
MIT gives the wheel a high-tech makeover, letting it turn any bike into an electric hybrid, hill-climbing machine.
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Ron Burgundy Re-enacts Famous Sports Calls
We promise that you've never heard these plays ever called like this.
Slow-Motion Coffee
Watching creamer being poured into a fresh cup of coffee at 2,000 frames per second will put you in a caffeinated trance.
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Nike Pegasus Premium Collection
Built for those chasing podiums, personal bests, or just peace at pace, Nike's Pegasus Collection is the trusted engine for everyday legends. Whether you're cutting through pre-dawn city loops or gunning for elevation on weekend trails, each shoe in the collection delivers serious propulsion through a trio of tech: ZoomX foam, an Air Zoom unit, and ReactX. The Pegasus Premium brings a new level of responsiveness for runners who measure their life in split seconds. The Pegasus Trail 5 grips and glides through off-road unpredictability, while the Pegasus 41 SP offers everyday performance that refuses to compromise. From streets to switchbacks, take the next step and fly with Pegasus.
Presented by Nike.
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Levi's® Premium 512 Slim Taper Fit Men's Jeans
Levi's® has been defining American denim since 1873 — and the 512 Slim Taper carries that legacy into the modern day with precision and ease. Designed for those who want a clean silhouette without going full skinny, the 512 strikes the perfect balance with a slim fit through the thigh and a tailored taper to the ankle. It's crafted with Levi's® Flex for all-day movement and finished with sustainable details like TENCEL™ Lyocell and recycled water. Whether you're dressing it up or beating it up, this is the evolution of a classic — built to go wherever you do.
Presented by Levi's®.
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Smartphone Airbag
Never feel the numbing panic from the sound of of a dropped smartphone ever again. Honda's new Smartphone Case N works as an airbag for your phone, making cracked screens, and being able to fit your phone in your pocket, a thing of the past.
Dom Hemingway Trailer
Jude Law has more than just anger issues in the latest film from writer and director Richard Shepard. In theaters April 4, 2014.
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Roderer Harry Aviator Sunglasses
The Roderer Harry Aviator Polarized Sunglasses are more than just eyewear — they're a signal. Handcrafted from stainless steel and finished in Gunmetal Black, they sharpen the timeless aviator silhouette into something bolder, more precise. Polarized lenses cut glare with surgical clarity, while innovative spring hinges and a flawless fit keep pace with high-speed itineraries and jet-set agendas. Subtle branding, a travel-ready case, and five global finishes round out the details. Whether you're stepping off a G650 or onto the flightline, takeoff towards the future.
Presented by Roderer.
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Luca Faloni Bermuda Shorts
Cut from pure Italian linen and crafted in Northern Italy, Luca Faloni's Bermuda shorts don't chase trends — they define a way of life. Their garment-dyed hues echo Amalfi frescos and Riviera skies, while an internal drawstring and horn button closure deliver comfort without compromise. Whether you're meandering cobbled alleys in search of the perfect sea urchin spaghetti or slipping into sun-drenched silence on a private terrace above Positano, these shorts whisper of leisure with intention. For men who savor nuance, curate color, and choose stillness over spectacle, this is summer — tailored, tasteful, and timeless.
Presented by Luca Faloni.
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Fun With Non-Newtonian Fluids
Anthony and Tara from Hard Science cook up a batch of ooblek and defy all scientific laws by running, biking, and hopscotching across this confusing fluid that isn't really a fluid, and not really a solid.
Christmas In L.A. by The Killers
Owen Wilson gets animated in what is sure to be the least upbeat song of the season. Keeping up with tradition, The Killers will donate all of the proceeds from the song to the Global Fund to Fight AIDS.
