The Purpose Behind Concept Cars

A concept car is like a dream — something that will most likely never exist in real life, and if it does, it's nothing like what you imagined. But rarely, it does happen, like the Dodge Viper and Challenger. Those cars rolled off the production line with styling and features very similar to what was on the auto show stand. Business Insider talked to several auto industry veterans to find out why automakers spend millions on cars that will never reach the public.

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