Understanding True Detective
You really can't. The Soup puts on their best Louisiana drawls in this incomprehensible parody of HBO's hit drama.
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Don't Squeeze The Last Gas
Ecotricity pulls the finger on fracking.
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Centerline Performance Apparel
Competition meets court-ready style with the latest drop from Centerline Athletics, highlighted through a curated selection from Terrell Owens. The collection reflects Owens' transition from football legend to dedicated pickleball competitor, featuring performance-driven apparel designed for speed, movement, and all-day play. Built for the modern athlete, the pieces balance technical function with clean design, aligning with Owens' mindset of desire, dedication, and discipline every time he steps on the court. As pickleball continues its rapid rise, the partnership signals a broader push into sports culture, with Owens not only showcasing his go-to gear but also collaborating on future designs that aim to bring the same competitive edge to the next wave of performance apparel.
Presented by Centerline.
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Nike Ava X
Guided by the philosophy of Colin Chapman—"simplify, then add lightness"—Nike strips back the design with the Ava X. The silhouette focuses on weight reduction without sacrificing structure, pairing a textile upper with synthetic leather overlays for durability. Underfoot, a Cushion 3.0 midsole provides responsive cushioning, while a high-abrasion outsole adds grip across varied conditions. The result is a lightweight trainer built with a more streamlined, functional approach.
Presented by Nike.
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Mars One Way
Mars One is a private effort to put a permanent human colony on Mars. 200,000 people have applied to participate. These are the thoughts of seven of the applicants.
Chomet Simpsons Intro
The Simpsons still have it. In what might be the best couch gag intro in the long, long history of the show, The Simpsons give a nod to the unique style of French artist and animator Sylvain Chomet.
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The Most Human Phone
Don't underestimate the creepy - this phone marks its territory firmly in the uncanny valley.
The Beginning Of Everything
Something from nothing - the paradox of the universe. We don't have all the answers, but Kurzgesagt breaks down what we do know about the beginning of the everything.
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Vita Coco Treats
Vita Coco is turning up the sweet-and-tart with its newest Frosted Lemonade Treats, the latest addition to its popular coconut water-inspired lineup. Following hits like Strawberries & Creme and Orange & Creme, this flavor pairs zesty lemon with a coconutty finish for a refreshingly indulgent twist. Designed as a small moment of escape, Frosted Lemonade Treats transform a hectic commute or cluttered desk into a sunnier state of mind, delivering the functional benefits of coconut water with bold, pronounceable ingredients. Available nationwide in stores and online, it's the ultimate pick-me-up for anyone who wants a mindful, mood-boosting treat that feels like summer in a bottle.
Presented by Vita Coco.
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Nike Rise Golf Hat
Nike brings performance-focused construction to the course with the Rise Golf Hat. Built with a structured six-panel design, it uses moisture-wicking fabric alongside Dri-FIT ADV technology to help manage heat and sweat during long rounds. An Aero Brim provides added shade, while the SwooshFlex fit delivers a secure, comfortable feel on and off the course. Designed for all types of play, the Rise balances technical performance with a clean, versatile look suited for both the fairway and the clubhouse.
Presented by Nike.
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LIVR App
The LIVR App is a social network that you can only access when you're drunk, via breathalyzer. At least you know that all the embarrassing stuff you're sure to say can only be viewed by other drunk people.
All Is By My Side
Here's a first look at Andre 3000 playing Jimi Hendrix in All Is By My Side, premiering next week at South By Southwest 2014.
