If you're like most of us, you were probably introduced to Oakley via their casual Frogskins, or perhaps the M-Frame glasses that seemed ubiquitous among MLB players of the '90s. But the Oakley Eyeshades came first. From his garage in 1980, where he was using a new material called Unobtainium to make motocross grips that actually increased grip when exposed to moisture, Oakley founder Jim Jannard decided to make a radical new motorcross goggle design with a later-patented cylindrical-shaped lens. Next on his list? Sunglasses.
Jannard used the same single-lens design from his goggles for the new shades, along with the Unobtainium technology, guaranteeing a secure fit. The lenses themselves were made from an optically-pure synthetic material called Plutonite that was lightweight, boasted stout impact resistance, and filtered out 100% of all UV. If all that sounds familiar, it's because the company still relies on the material today. The Eyeshades also sported innovations like non-slip hydrophilic nosepieces and adjustable earstems.
Launched in 1984, American cyclist Greg LeMond was one of the first to adopt the new Oakley Eyeshades, a fact made more interesting because most Tour de France cyclists shunned eye protection at the time. Following LeMond's second-place finish in the 1985 tour, the glasses became must-have equipment for a host of other riders, cementing Eyeshades as an icon of sport sunglasses. From there, a stampede of other athletes and weekend warriors joined the Oakley bandwagon.
While you can't buy an original pair of Eyeshades — the ones we photographed live at Oakley HQ, inside the metal briefcase of company historian and former motocross rider Mike Bell — you can now pick up a collectors edition of these historic sunglasses, complete with "2014" inside the frame, improved nose pad constructions and two sets of earstems.
Presented by Oakley. Watch Oakley's story of disruptive design, narrated by Kevin Spacey, here.
Building on the success of their racing-focused Atom, the chaps at Ariel have turned their attention to the two-wheel market. The Ariel Ace Motorcycle is the stunning result. Sporting a skeletal frame that recalls the Atom but is machined entirely from an aluminum alloy billet, this sporty bike is powered by a 1237cc, water-cooled Honda engine good for over 170hp, a top speed of 165mph and a 0-60 time of just 3.4 seconds. Beyond the specs, though, the Ace is incredibly customizable, sporting your choice of seats, handlebars, exhausts, brakes, tank sizes and styles, and front ends, with the promise that your entire cycle will be built by a single technician who signs his work when he's done.
How important is water in your whiskey? Not the water you add to cut it, but the water the distillery adds. Tincup Whiskey thinks it's a vital ingredient, and after a taste, it's tough to disagree. Tincup is a brand new American whiskey that boasts a high rye content, making for a spicy but smooth and flavorful quaff. But the water, sourced directly from the Rocky Mountains, combined with a price point that makes it an easy choice, takes this to another level. Tincup celebrates Colorado's first mining towns and the American pioneer spirit, making it a great addition to any whiskey lover's collection.
Presented by Tincup Whiskey.