To encourage runners as the London Marathon nears, New Balance teamed up with fitness app Strava for this unique motivational tool. Runners just download the Strava app and take on the four challenges. The miles you log can then be traded in at The Runaway Pub in London for free beer. Even if you only get halfway through the tasks, it will still be enough to show up at the pub for a pint for you and a friend. The pub will also offer workout sessions and have New Balance gear on display.