Genesis Magma Vehicle Program

Genesis is fleshing itself out as a fully-fledged luxury car maker with the launch of the Magma performance line. Aiming at Mercedes' AMG and BMW's M, Genesis plans to have a Magma version of each car in its lineup. The first Magma vehicle revealed is the GV60, an electric crossover introduced in 2023. The GV60 Magma ditches the trademark Genesis shield grille, replaced with a wider and lower fascia and bigger openings for better airflow. Wider fenders come with integrated air outlets for cooling the batteries, motor, and brakes. Side curtains visually lower the car and help with aerodynamics, and wider fenders cover titanium-colored 21-inch wheels with integrated aero discs. The interior is color-keyed to the exterior, with body-colored seatbacks and diamond-stitched leather in suede and grey. No release date for the Magma model line has been announced.

Learn More From Genesis

Featured Gear

OOFOS OOcoozie Thermo Mule

Treat your tired feet to the ultimate aprés recovery this winter with the OOcoozie Thermo Mule from OOFOS. The patented impact-absorbing OOfoam™ footbed goes beyond comfort to reduce stress on the body. Paired with a quilted, Primaloft upper for insulated warmth this modern mule is deal for sliding on when lounging around the house, warming up after a cold-weather run, or just running errands.

Presented by OOFOS.

Buy From OOFOS
Featured Gear

Raised by Society Tech Cap

From morning hikes to coffee runs, the Raised by Society Tech Cap protects you from the elements. It's made from a quick-drying, water-repellant material that wicks away rain and sweat. The lightweight and breathable fabric is antibacterial to ensure it stays fresh while keeping you cool and comfortable during your daily activities. Finished with tonal branding on the back, the minimalist hat comes in four colors that can easily transition from sweats to suits.

Presented by Raised by Society.

Buy From Raised by Society

Featured Gear

Rorra Countertop System

Tap water contamination is one of the biggest issues facing Americans today due to deteriorating infrastructure and inadequate regulation. Over 95% of tap water tested in the US was contaminated with carcinogens and is getting worse, enter Rorra. Their new 2.5 Gallon Countertop System is built using medical-grade stainless steel and features a proprietary Enfinity™ Filter (Electrokinetic Nanofiber Filtration) to target and reduce a wide spectrum of harmful contaminants such as PFAS, Lead, Microplastics and many others. Their filters are engineered and made in the USA and last for 200 gallons per filter (or 90 days of normal use). The system features a convenient indicator system to let you know when the filter needs to be changed or when you need to add more water. Designed to last for decades and is ready to use out of the box — no installation, electricity, plumbing, or handyman needed. Tap into clean water with Rorra today.

Presented by Rorra.

Buy From Rorra
Featured Gear

Joyful Co. Holiday Gift Boxes

Whether you're saying thanks with a Grateful Box, sharing the celebration with a Thirsty Box, or sharing your feelings with a Loved Box, Joyful Co. has a curated selection of gifts ready to send this holiday season. Each signature box features exclusive items, including teas, snacks, candles, skincare, and more. For the holidays, they're offering 35% off site-wide, from December 1st through December 31st, 2024 — making it the perfect time to explore their premium gift collections. Whether you're sending it to a loved one far away or getting it delivered to your home for sharing with someone local, you'll enjoy free shipping and a 100% happiness guarantee.

Presented by Joyful.

Shop Now

Cars

Concept Cars