SOREL expands the Horizon collection by carrying the rugged DNA of its iconic Caribou boot across three silhouettes built for changing terrain and seasons. The Callsign Horizon Low GTX brings the concept closest to a sneaker, pairing waterproof GORE-TEX® construction with lightweight Livelyfoam cushioning and a Vibram XS Trek Evo outsole for everyday traction. Moving higher, the Daystorm Horizon GTX combines full-grain leather, GORE-TEX® waterproofing, and a rugged Vibram® lug outsole for everything from wet city streets to the trail. At the top of the lineup, the Caribou Horizon GTX modernizes SOREL's winter icon with 200 grams of insulation, seam-sealed leather, a GORE-TEX® membrane, and Caribou-inspired Vibram traction for snow, slush, and cold-weather exploration.
Presented by SOREL.
Ultra is expanding its nicotine-free pouch lineup with new Energy Pouches, delivering 180mg of caffeine alongside L-theanine and a full B-vitamin stack of B3, B6, and B12. Designed for sharper focus and a faster onset than coffee, the formula is built to kick in within 5 to 10 minutes while aiming to deliver energy with less of the crash. Launched in September 2026, the Energy Pouches give Ultra's rapidly growing lineup a convenient new option for focused energy without reaching for another cup of coffee.
Presented by Ultra.
Luca Faloni's Classic Denim Shirt gives a refined Italian treatment to one of menswear's most dependable staples. Made in Northern Italy from robust 100% Italian cotton denim, the shirt pairs a clean button-up silhouette with a signature Paramontura one-piece collar, Australian mother-of-pearl buttons, and a rounded hem. It's pre-washed to prevent future shrinkage and available in slim or regular fits, making it equally suited to wearing on its own or layered through the seasons. Available in six colors, the Classic Denim Shirt brings Luca Faloni's understated approach to a piece that needs little embellishment to work almost anywhere.
Presented by Luca Faloni.
Psycho Bunny's PB Rotation focuses on the pieces that earn a permanent place in the wardrobe, bringing the brand's signature attention to fit, fabrication, and detail to elevated polos, tees, knitwear, layers, and everyday staples. Rather than treating essentials as disposable basics, the collection is built around versatile pieces designed to be worn, washed, and worn again, with refined construction and distinctive Psycho Bunny details keeping them from feeling ordinary. It also serves as an approachable introduction to the brand, offering a curated starting point for building a more versatile daily wardrobe without sacrificing personality. Seasonal colors, fabrics, and styles will keep the lineup evolving, but the idea remains consistent: make the clothes men reach for most often good enough to deserve the rotation.
Presented by Psycho Bunny.
London Sock Co.'s Retro Stripe Collection draws from vintage athletic wear, bringing the timeless appeal of retro varsity-inspired stripes into everyday rotation. Knitted from a soft organic cotton blend with a comfortable ribbed construction, the mid-calf socks strike the balance between nostalgic sport styling and modern versatility. Their understated design pairs just as naturally with broken-in denim and suede sneakers as it does with loafers, chinos, or weekend shorts. Produced using carbon-free manufacturing and hand-finished for a refined feel, the Retro Stripe Collection is the finishing touch to a great outfit.
Presented by London Sock Co.
ZBiotics is pushing the boundaries of probiotics with a new approach to biotechnology, having brought the world's first genetically engineered probiotic to market. Its Pre-Alcohol Probiotic Drink is designed to break down acetaldehyde, an unwanted byproduct of alcohol metabolism that researchers have linked to how people feel after drinking. Developed by a team of microbiologists creating probiotics for entirely new functions, the formula offers a science-driven approach for people looking to be more intentional about responsible drinking and their social routines.
Presented by ZBiotics.
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