Caring for our environment is a big job, and the more companies that pitch in, the better. Diageo is doing their part with this new bottle, the first in the world that is 100% plastic-free. The paper-based bottle is made entirely from sustainably sourced wood drawn from carefully managed forests and will house the company's flagship whisky, Johnnie Walker. The bottle meets all food-safe standards and will be fully recyclable to help reduce carbon emissions. The first paper-based Johnnie Walker bottles will debut in early 2021.