Maserati Store Milan

Maserati is bringing its Italian grand touring experience to a bespoke retail space in Milan's historic Magenta district. Maserati tapped New York-based firm Eight Inc. to design the space, which features a single "hero" vehicle dramatically lit behind a picture window. Moving inside, clients will get a taste — literally and figuratively — of what Maserati has to offer, with displays featuring materials, colors, and even steering wheels used in Maserati's current production vehicles. The space is a blueprint for a revamp that will occur in Maserati's retail locations around the world, including Berlin, London, Los Angeles, and Tokyo through 2023 and 2024.

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