Porsche Design Concours Car Ownership Club

Porsche Design Concours set out to build a luxury storage environment that matched the brand's own design ethos, not just a place to park a car collection. It pairs 22 privately owned car studios per location with a members-only clubhouse, complete with padel courts, a spa, dining, coworking space, and 24-hour security. Each studio comes with its own mezzanine, bathroom, wet bar, and climate control, sold under a deeded ownership model rather than leased. The first two locations open in West Palm Beach and Dallas in 2028, designed in part by Gensler, and membership doesn't require owning a Porsche.

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