The new elite isn't chasing hype — they're building longevity. From boardrooms to backcountry trails, a rising class of athletes, founders, and performance-first men are rewriting what it means to age well. Leading the charge is Eric Hinman: 5x Ironman, serial entrepreneur, and proof that hustle and recovery aren't opposites — they're partners. JOYMODE delivers KSM-66 Ashwagandha, Longjack, and Boron to support energy, drive, recovery, and resilience. This movement isn't about inflated egos or quick fixes—it's about showing up stronger at 6AM than you did at 26. The game doesn't end at 30. It evolves — and you evolve with it. Enjoy 20% off with code HINMAN20.
Presented by JOYMODE.
Consult a physician before consuming any new supplement. Any health claims made are solely those of the brand and not those of Uncrate LLC.
Performance comfort gets an upgrade with the Nike Ava Rover. Engineered for the city and built for the daily hustle, the silhouette stacks responsive ReactX foam underfoot for all-day energy return and comfort, while a sleek, breathable upper is wrapped in durable mudguards for a locked-in feel. Lightweight, city-minded, and designed to move, the Ava Rover is the go-anywhere answer for those who don't stop moving, even on their days off.
Presented by Nike.
Upgrade your travel with a luxe four-piece travel set built for style and endurance. This bundle includes a carry-on, check-in suitcase, duffle, and backpack — each crafted from durable polycarbonate, rolling on 360° spinners, and outfitted with smart extras like a portable USB charger, built-in digital scale, and GPS tracker. Enjoy 50% off the bundle now.
Presented by Hotel Collection.
Born from hunting roots and built for modern life, melin's Duck Camo Collection revives the iconic vintage duck camo with a fresh new collection. Inspired by the classic outdoor gear that shaped countless early adventures, each hat is crafted for durability and designed with everyday versatility in mind. This drop is part of melin's HYDRO line, meaning each piece features the brand's hallmark innovations—water-repellant exteriors, a triple quilted anti-microbial sweatband, and a buoyant visor core so they float if lost out in the duck blinds. They're built to last longer than any other hat on the market, delivering the best headwear experience in the world. Whether you're heading off-grid or just going out, this camo refuses to blend in. Enjoy10% off your first purchase with code uncrate10.
Presented by melin.
Built for laid-back days and easy transitions, the Nike Calm Men's Mules deliver off-duty comfort in a sleek, water-friendly design. Molded from a single piece of contoured foam, they offer a seamless fit with subtle grip, airy cutouts, and a removable heel strap for a custom feel. Made with sustainable materials and finished in neutral tones or RealTree camo, they're the effortless slip-ons for wherever life takes you.
Presented by Nike.
Be the athlete who blends performance with purpose. The Nike Structure 26 delivers the stability and comfort needed for high-intensity training—whether you're crushing a 5K before your morning coffee or rallying on the pickleball court. A full-length ReactX midsole offers greater energy return than previous versions, delivering responsive rebound and cushioning for longer sessions. The engineered mesh upper enhances airflow and support for a smoother, more confident stride. Plush, stable, and purposefully precise, it's your steady ride—redefined.
Presented by Nike.