The HairMax PowerFlex 272 Laser Hair Growth Cap brings at-home laser light therapy into a wearable format designed to support healthier hair growth. Its 272 medical-grade lasers deliver light to the scalp to help reduce inflammation and stimulate cellular energy around the hair follicles, supporting the natural hair growth cycle. The result is a convenient, hands-free approach to promoting hair that looks fuller, denser, and more vibrant.
Presented by Hairmax.
The Nike x Hyperice Hyperboot brings recovery technology into a wearable format designed to keep athletes moving. Combining Hyperice's HyperHeat technology with Normatec dynamic air compression, the high-top boot delivers targeted warmth and rhythmic compression to the feet, ankles, and Achilles, helping prepare muscles for activity and support post-workout recovery. Three heat levels and three compression settings allow for a customized experience, with controls built into the boots or accessible through the Hyperice app via Bluetooth. Designed to be worn while sitting, standing, or walking, the battery-powered system makes it possible to warm up on the go, whether heading to the gym, preparing for competition, or recovering between sessions. With USB-C charging and a TSA-friendly design, the Hyperboot brings a new level of mobility to the warm-up routine.
Presented by Hyperice.
The hoodie has long been a casual staple, but Collars & Co.'s Cloud Cotton Hoodie gives it a more refined identity. Crafted from an ultra-soft brushed cotton blend, the lightweight layer delivers warmth with a smooth hand feel while maintaining a relaxed fit that never looks oversized. Ribbed cuffs and hem, a cleaner silhouette, and an elevated finish make it just as appropriate for travel and weekend dinners as it is for off-duty afternoons. It's the kind of everyday essential that quietly replaces every other hoodie in your rotation, proving that comfort and polish can coexist.
Presented by Collars & Co.
The Nike Air Max 90 finds new ground in 2026, carrying its '90s running heritage from morning commutes to run clubs and weekends out. Originally released in 1990, the silhouette helped define the decade with its layered construction, exaggerated proportions, and visible Air cushioning before moving beyond the track and into everyday culture. More than three decades later, the formula remains largely unchanged. Its exposed Nike Air unit provides cushioning underfoot, while the rubber Waffle outsole delivers the traction and durability carried over from Nike's running heritage. A padded, low-cut collar keeps the fit comfortable without disrupting the shoe's unmistakable profile. Once built to chase miles, the Air Max 90 now carries its '90s running legacy everywhere else.
Presented by Nike.
Not every sneaker has to chase the next big innovation. Sometimes the right choice is the one you reach for every morning. Nike's V5 RNR leans into the layered aesthetics of early-2000s running shoes while prioritizing everyday comfort over race-day performance. This suede edition pairs the smooth suede with breathable mesh for a layered retro-runner look, accented by metallic details and a signature 3D Swoosh. Underfoot, a chunky yet lightweight foam midsole and plush collar cushioning keep long days comfortable, while a rubber outsole with '00s-inspired grooves provides dependable traction. Designed for daily wear, the V5 RNR Suede brings a more refined finish to the Y2K runner while keeping its place firmly in the everyday rotation.
Presented by Nike.
Luca Faloni's Classic Denim Shirt gives a refined Italian treatment to one of menswear's most dependable staples. Made in Northern Italy from robust 100% Italian cotton denim, the shirt pairs a clean button-up silhouette with a signature Paramontura one-piece collar, Australian mother-of-pearl buttons, and a rounded hem. It's pre-washed to prevent future shrinkage and available in slim or regular fits, making it equally suited to wearing on its own or layered through the seasons. Available in six colors, the Classic Denim Shirt brings Luca Faloni's understated approach to a piece that needs little embellishment to work almost anywhere.
Presented by Luca Faloni.