TechnoImpulse Rocket Z SUV

Russia is home to some of the harshest terrain on the planet and it takes a special breed of SUV to traverse it. Technoimpulse's Rocket Z isn't fast but can get you and eight of your friends or coworkers nearly anywhere you need to go. Powered by a 100 horsepower diesel engine, the Rocket Z has almost no front or rear overhang for steep approach angles, massive tires, and a winch if you do get hung up — or need to get something out the way. Limited slip differentials on both axles keep the power down, and Hella lighting equipment turns night into day — even in places where the sun never rises in the winter. At only $85K, it's also an amazing deal for an incredibly capable 4x4.

Odenson Beard Forger

Odenson's Beard Forger is more than a beard straightener — it's the ultimate tool for styling your beard. Using heat and ionic technology, this cordless device tames unruly hairs and straightens curls, delivering results that last all day. Equipped with 92 heating plates, a FaceSafe guard, and a no-burn guarantee, it effortlessly handles all beard types while remaining compact and portable for on-the-go use. Paired with Odenson's specially formulated beard oil for heat protection and hydration, the Beard Forger combines cutting-edge technology with Nordic-inspired craftsmanship to make grooming both easy and enjoyable.

Presented by Odenson.

Duer Loden Green Live Free Adventure Pant

Built to withstand whatever life throws its way, Duer's Live Free Adventure pant is made to navigate city streets or nature trails in this Peat colorway. Crafted from a hybrid twill fabric, they're stretchy, antibacterial, moisture-wicking, and given a DWR treatment for water-repellency. These modern cargo-style pants are relaxed through the thigh with a straight leg. Featuring gusseted upper inner thighs, triple-stitched seams, and a reinforced seat. The hems are adjustable for versatility and have both a key ring and zippered cargo pockets for safe storage of essentials.

Presented by Duer.

Featured Gear

Sockwell Socks

Sockwell redefines comfort and style with sustainable, high-quality merino wool socks proudly made in the USA. Using American-made Repreve® recycled nylon in the production of 100% of its Merino and Alpaca wool blends, Sockwell emphasizes eco-conscious innovation alongside premium craftsmanship. From compression socks for active lifestyles to everyday comfort and specialized relief solutions, Sockwell offers a versatile range of products crafted from locally sourced natural fibers to meet all your needs. Ensuring a perfect fit and reliable support with every step, these socks combine functionality with style featuring vibrant patterns, trending colors, and various lengths.

Presented by Sockwell.

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Featured Gear

OOFOS OOcoozie Thermo Mule

Treat your tired feet to the ultimate aprés recovery this winter with the OOcoozie Thermo Mule from OOFOS. The patented impact-absorbing OOfoam™ footbed goes beyond comfort to reduce stress on the body. Paired with a quilted, Primaloft upper for insulated warmth this modern mule is deal for sliding on when lounging around the house, warming up after a cold-weather run, or just running errands.

Presented by OOFOS.

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