adidas Originals Samba

The adidas Originals Samba has earned its place as a timeless streetwear staple by staying true to the design that made it iconic. Born on the soccer field, the silhouette pairs a full-grain leather upper with gritty suede overlays and signature gold foil details for a look that feels both classic and contemporary. A synthetic leather lining enhances comfort, while the gum rubber midsole and durable cupsole provide lightweight cushioning and dependable traction for everyday wear. Sometimes the best updates come from leaving a legend exactly as it is.

Presented by Foot Locker.

Cuker Agency

Long before many of today's fastest-growing brands became household names, they were building the foundation for scale. For more than two decades, Cuker has helped companies like Vuori, Hydrafacial, OluKai, Nike, Vans, Rip Curl, and Red Bull turn early momentum into sustained growth through an integrated approach to marketing, digital commerce, and brand strategy. Rather than relying on a single campaign or channel, the agency aligns performance marketing, influencer partnerships, retail expansion, and digital infrastructure into systems designed to grow alongside the business. The result is a playbook built for long-term success, proving that the brands that break through are often the ones that invest in the right foundation well before the spotlight arrives.

Presented by Cuker Agency.

Collars & Co Riviera Swim Trunks

The coast is calling this summer, from the beaches of Santa Monica to the shores of the French Riviera. Collars & Co. reimagines the classic swim trunk with the Riviera Collection, delivering a tailored silhouette designed to move effortlessly between the water and the rest of the day. Cut from a lightweight, quick-drying stretch fabric, each pair replaces the traditional mesh lining with a built-in performance liner for all-day comfort. Equally suited for a morning by the ocean, an afternoon coastal drive, dinner overlooking the marina, or rooftop drinks after sunset, the Riviera Swim Trunk keeps up with every summer lifestyle.

Presented by Collars & Co.

Benigna Parfums

BENIGNA Parfums' Royal Collection approaches fragrance as more than a finishing touch. It becomes a statement of identity. Marked by a newly introduced Heavenly-inspired Crown cap, the collection pairs fine perfumery with a deeper narrative rooted in faith, purpose, and timeless elegance. Following its debut at Harrods' Salon de Parfums, the renewed collection offers a distinctive vision of luxury that blends craftsmanship with spiritual storytelling, inviting wearers to carry both fragrance and meaning throughout the day.

Presented by Benigna.

Nike Ava X

Running has become more than training for the next finish line. It's sunrise run clubs, destination marathons, and post-run coffee stops that turn a workout into a community. From early coffee meetups in Austin to race weekends across the country, Nike's Ava X is built for the lifestyle surrounding every mile. A lightweight textile upper with synthetic leather accents delivers breathable comfort in a sleek, packable silhouette, while a Cushlon 3.0 midsole provides soft, responsive cushioning for everything from recovery walks to morning shakeout runs. A supportive fit and durable outsole with textured grip round out a sneaker designed to move effortlessly between the run, the café, and wherever the rest of the day leads.

Presented by Nike.

Uncrate's 100-ish favorite things on Amazon

This is our shortcut to the good stuff on Amazon. It's an ongoing Uncrate-vetted list we'll be adding to and subtracting from. It's your field guide to use before wading through Amazon's millions of mediocre listings. It's our handpicked, battle-tested lineup of the clever, the durable, and the legitimately worth buying. The pieces that punch above their price, hold up in the real world, and never miss. In other words: the Amazon aisle curated by someone with taste.