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Nike x Hyperice Hyperboot
The Nike x Hyperice Hyperboot brings recovery technology into a wearable format designed to keep athletes moving. Combining Hyperice's HyperHeat technology with Normatec dynamic air compression, the high-top boot delivers targeted warmth and rhythmic compression to the feet, ankles, and Achilles, helping prepare muscles for activity and support post-workout recovery. Three heat levels and three compression settings allow for a customized experience, with controls built into the boots or accessible through the Hyperice app via Bluetooth. Designed to be worn while sitting, standing, or walking, the battery-powered system makes it possible to warm up on the go, whether heading to the gym, preparing for competition, or recovering between sessions. With USB-C charging and a TSA-friendly design, the Hyperboot brings a new level of mobility to the warm-up routine.
Presented by Hyperice.
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Psycho Bunny PB Rotation
Psycho Bunny's PB Rotation focuses on the pieces that earn a permanent place in the wardrobe, bringing the brand's signature attention to fit, fabrication, and detail to elevated polos, tees, knitwear, layers, and everyday staples. Rather than treating essentials as disposable basics, the collection is built around versatile pieces designed to be worn, washed, and worn again, with refined construction and distinctive Psycho Bunny details keeping them from feeling ordinary. It also serves as an approachable introduction to the brand, offering a curated starting point for building a more versatile daily wardrobe without sacrificing personality. Seasonal colors, fabrics, and styles will keep the lineup evolving, but the idea remains consistent: make the clothes men reach for most often good enough to deserve the rotation.
Presented by Psycho Bunny.
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Nike Ava Edge
The city becomes a concrete playground with the Nike Ava Edge, navigating everything from morning commutes on crowded sidewalks to late night rooftop bars and adventures. Inspired by the geometry and interconnected grid networks of modern cities, the upper layers are formed by weaving textiles with breathable mesh netting to create a flexible and protective fit around the foot. An oversized midsole uses performance-level SCF foam for soft cushioning through long days on concrete, while a flexible, perforated rubber outsole wraps onto the midsole for added durability and leaves a distinctive imprint behind with every step. Combining technical construction with an urban-focused silhouette, the Ava Edge takes the active lifestyle of the Ava lineup off the running route and into the everyday rhythm of the city.
Presented by Nike.
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Ultra Energy Pouches
Ultra is expanding its nicotine-free pouch lineup with new Energy Pouches, delivering 180mg of caffeine alongside L-theanine and a full B-vitamin stack of B3, B6, and B12. Designed for sharper focus and a faster onset than coffee, the formula is built to kick in within 5 to 10 minutes while aiming to deliver energy with less of the crash. Launched in September 2026, the Energy Pouches give Ultra's rapidly growing lineup a convenient new option for focused energy without reaching for another cup of coffee.
Presented by Ultra.
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Hairmax PowerFlex 272 Laser Hair Growth Cap
The HairMax PowerFlex 272 Laser Hair Growth Cap brings at-home laser light therapy into a wearable format designed to support healthier hair growth. Its 272 medical-grade lasers deliver light to the scalp to help reduce inflammation and stimulate cellular energy around the hair follicles, supporting the natural hair growth cycle. The result is a convenient, hands-free approach to promoting hair that looks fuller, denser, and more vibrant.
Presented by Hairmax.
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INMO GO3 AI Glasses
The INMO GO3 fundamentally reinvents glasses by putting a translator, teleprompter, navigator, and AI assistant directly in your line of sight. Designed for work and travel, the lightweight AI glasses translate dialogue, calls, and photos with output across 98 languages, including the ability to store up to nine languages for offline use. A binocular MicroLED display with 640 x 480 resolution and a 30-degree field of view projects translations, directions, and prompts without constantly reaching for your phone. AI-powered meeting transcriptions and translations extend their usefulness from foreign streets to the conference room, while a teleprompter keeps talking points within view during presentations. Despite the tech heavy loadout, the GO3 weighs approximately 58 grams with slim 8mm temples, while swappable 270mAh batteries help keep it running beyond a single charge.
Presented by INMO.
