Hyperloop One Open Air Test
Unlike hoverboards, the Hyperloop is real. In the Nevada desert, the first test of the rapid transit system accelerated the test sled from 0-400 MPH in seconds, paving the way for what might be the future of travel.
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Assassin's Creed Trailer
Michael Fassbender lives in the dark to protect the light in the first look at the video game adaptation. Much like the game, Fassbender is saved from his execution and is sent back in time to inhabit the body of his assassin ancestor and turn the Spanish Inquisition into a parkour playground. The film is slated for release December 21, 2016.
Stephen Curry Mixtape
Just this week Steph Curry made history by becoming the first unanimous MVP. In case anyone had any disputes, the NBA put together a collection of his greatest hits. The eight minutes worth of range-less jumpers and ankle-breaking crossovers remind us why he is the back-to-back recipient.
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Nike Ava X
Guided by the philosophy of Colin Chapman—"simplify, then add lightness"—Nike strips back the design with the Ava X. The silhouette focuses on weight reduction without sacrificing structure, pairing a textile upper with synthetic leather overlays for durability. Underfoot, a Cushion 3.0 midsole provides responsive cushioning, while a high-abrasion outsole adds grip across varied conditions. The result is a lightweight trainer built with a more streamlined, functional approach.
Presented by Nike.
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Vita Coco Treats
Vita Coco is turning up the sweet-and-tart with its newest Frosted Lemonade Treats, the latest addition to its popular coconut water-inspired lineup. Following hits like Strawberries & Creme and Orange & Creme, this flavor pairs zesty lemon with a coconutty finish for a refreshingly indulgent twist. Designed as a small moment of escape, Frosted Lemonade Treats transform a hectic commute or cluttered desk into a sunnier state of mind, delivering the functional benefits of coconut water with bold, pronounceable ingredients. Available nationwide in stores and online, it's the ultimate pick-me-up for anyone who wants a mindful, mood-boosting treat that feels like summer in a bottle.
Presented by Vita Coco.
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Virtual Reality World Record
Aiming to set a new Guinness World Record, Los Angeles writer Derek Westerman spent 25 hours in virtual reality. He passed the time by creating 3D art in Tilt Brush, eating pizza, and throwing up in a bucket. Although the experience left his brain confused and his stomach queasy, he's now in the books for the longest video game marathon on a virtual reality system, for at least the next 26 hours.
Amazing Movie Effects That Did Not Use CGI
With advancements in technology, filmmakers today rely heavily on CGI to create the visual effects in their movies. It's an easier and safer alternative to hanging your actors from a falling airplane. But practical effects aren't totally extinct. Here's ten instances where directors ditched the computers and made their movie magic the old-fashioned way.
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A Brief History of Hairdos
Over the centuries, there have been many creative solutions to the problem of hair. Big, small, simple or complex, and even none at all — humans have been trying to figure out what to do with hair since there were humans. The Atlantic hits a several of the high points of the history of hair.
World's First 3D Rendered Movie
In 1972, computer scientist Ed Catmull revolutionized the film industry with this groundbreaking rendering of his left hand. Pieces from A Computer Animated Hand was later used in the movie Futureworld and is one of the earliest examples of computer animation. Catmull later went on to found a little company called Pixar and currently hails as president of both Pixar Animation Studios and Walt Disney Animation Studios.
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Rimini Chocolates
The Rimini Chocolate Box delivers a curated assortment of handcrafted chocolates designed to feel more like a tasting experience than a standard gift. Available in 9-, 16-, or 25-piece boxes, each collection features a mix of carefully made pieces with layered flavors like pistachio, hazelnut, espresso caramel, and fruit-forward fillings, all wrapped in rich chocolate shells. With a focus on small-batch production and freshness, it's an elevated take on classic confections that leans into quality, balance, and presentation. Enjoy 10% off with code WELCOME10 for first timers.
Presented by Rimini Chocolate
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Nike Free Metcon 7
Nike updates the Free Metcon 7 with improved midfoot containment while retaining its signature Nike Free flexibility. Designed for a barefoot-like feel, the shoe uses a lightweight upper that moves easily between dynamic training and explosive lifts. A redesigned lacing system replaces Flywire cables with a webbed structure integrated into an inner sleeve for a more secure fit. Underfoot, a dual-density foam setup delivers a stable heel and softer forefoot, balancing support and flexibility for high-intensity sessions.
Presented by Nike.
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I Need a Forest Fire by James Blake
Three years after Overgrown, British producer and musician James Blake has released his third studio album The Colour in Anything. With his signature blend of electronica and haunting vocals, the first single is a collaboration with American folkists Bon Iver.
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Graphic design meets sculpture meets massive popup book. California-based artist Tauba Auerbach latest work is housed in separate volumes, each one featuring a different work. The die-cut paper sculptures are the books' pages, with the sound — as much as the visual — featured in this video by NOWNESS.
