Jeff Bridges / The Man in Me
Dude. This song really ties the room together. Jeff Bridges tangentially revisits The Dude, performing Bob Dylan's "The Man in Me" with Coco's band.
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Hell's Club: Bathroom Secrets
When Jack Torrance, Mr. Bean, and The Dude all show up at the same place, you know it's just another night at Hell's Club. AMDS Films splices together more scenes from great films to revisit their exclusive Hollywood hotspot "where all fictional characters meet outside of time and outside of all logic". This spin-off takes a bathroom break to see what weird and wonderful stuff goes on when characters like Tony Montana and Tyler Durden find themselves face to face in close quarters.
Gold-Coated Billion Dollar Popcorn
Berco's Popcorn in Chicago is making those movie theater prices seem not so bad. Starting off with the most expensive salt in the world that's been imported from a small island in Denmark, founder Matt Bercovitz then covers his popcorn with edible 23-karat gold flakes. This extravagant combination results is a price tag of $5 per kernel. Yes, we said kernel.
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Branded Bills
Built for those who wear their legacy as comfortably as their cap, Branded Bills has become a staple for men who merge grit with identity. What started with premium headwear has evolved into a full collection of purpose-driven gear — crafted to handle early mornings, late nights, and everything in between. Every piece, from their Signature Series hats to all-season outerwear, carries a tailored ruggedness that works just as well on mountain trails as it does at Monday's 9AM. With clean silhouettes, heritage-inspired logos, and materials built to last, Branded Bills outfits a lifestyle where ambition and authenticity intersect.
Presented by Branded Bills.
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Roderer Harry Aviator Sunglasses
The Roderer Harry Aviator Polarized Sunglasses are more than just eyewear — they're a signal. Handcrafted from stainless steel and finished in Gunmetal Black, they sharpen the timeless aviator silhouette into something bolder, more precise. Polarized lenses cut glare with surgical clarity, while innovative spring hinges and a flawless fit keep pace with high-speed itineraries and jet-set agendas. Subtle branding, a travel-ready case, and five global finishes round out the details. Whether you're stepping off a G650 or onto the flightline, takeoff towards the future.
Presented by Roderer.
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Motorcycle Macbeth
At the annual Sturgis Motorcycle Rally had a unique attraction this year — a run of Macbeth by the Bird Cage Theatrics Company from Wyoming. After a rough opening night, the biker-themed production of Shakespeare's masterpiece found an audience among the hard-partying crowd in South Dakota.
The Voice of Your Childhood
Most children of the 80s spent the majority of their time growing up flipping between episodes of He-Man and Flash Gordon. Other than being Saturday morning cartoon staples, these shows have one thing in common — Alan Oppenheimer. He's not only responsible the the voice of Skeletor, but he also gave the most magical creature of our youth The NeverEnding Story's Falkor his personality.
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EltaMD UV Sunscreen SPF50
Your face takes the hit — sun, stress, sweat, and screens — and EltaMD's UV Skin Recovery Face Sunscreen is built to defend it all without flinching. Formulated with mineral-based Zinc Oxide and SPF 50, this all-in-one shield offers broad-spectrum protection while instantly calming redness with smart color-correcting tech. Clinically proven to support sensitive and post-treatment skin, it goes beyond basic defense, actively helping to recover the skin barrier after exposure. Lightweight, invisible, and non-irritating, it's the kind of daily armor that works just as hard in the sun as it does under fluorescents.
Presented by EltaMD.
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Simple Weight Loss Coaching
Watch any live television, and you'll probably see a commercial promoting the new wave of GLP-1 weight loss injections. Simple takes a different, medication-free approach built by a team of medical experts to build an approach that helps users form healthy habits that drive real results. After filling out a detailed survey, users can unlock their personalized weight loss plan including nutritional analysis features, easy food logging and daily workout plans with everything from strength training to yoga. So far, they have helped over 13 million users lose millions of pounds. With Simple, you can lose weight without spending every day in the gym, and right now, you can save 50% when you sign up through the link below.
Presented by Simple App.
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In Dubious Battle
In the 1930s during the struggle for organized labor, a man finds himself caught in a strike by fruit pickers in a California valley. Based on the 1936 novel by John Steinbeck, In Dubious Battle is directed by and stars James Franco, with an all-star cast featuring Robert Duvall, Brian Cranston, Ed Harris, and Selena Gomez.
Spike Jonez Perfume Ad
There's no reason to cry at a wedding when you can dip out to the lobby and dance like a maniac. Margaret Qualley of HBO's The Leftovers brings moves that would make Fred Astaire blush in this Spike Jonze-directed commercial for French fragrance maker Kenzo World.
