Motel 6 Metamorphosis
Motel 6 is celebrating 50 years of keeping the light on with this evolutionary road trip.
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Nike Recycled Uniforms
Lowering your environmental impact doesn't mean you have to lower your quality. Watch as Nike turns 13 plastic bottles into the most advanced football kit on the planet for prolific striker Klaas-Jan Huntelaar.
Book People Unite
Literary superstars band together for RIF's Book People Unite movement.
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Nike Pegasus Trail 5
The Nike Pegasus Trail 5 is built for those who refuse to choose between pavement and the path less traveled. Designed for trail running and hiking, it features a new ReactX foam midsole for a softer, more responsive ride with a lower carbon footprint. The lightweight mesh upper keeps things breathable while locking out dirt, while Nike's All Terrain Compound rubber delivers maximum support and traction in any condition. A Flywire midfoot wrap ensures a snug, secure fit when the terrain gets tricky. Whether you're chasing speed on the road or adventure in the wild, the Pegasus Trail 5 is laced and ready.
Presented by Nike.
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Vita Coco Treats
Launched last April, Vita Coco Treats is a new coconutmilk beverage crafted for those moments when you're in the mood for something light, sweet, and satisfying. Combining the flavors of creamy coconut and sweet strawberries, Vita Coco Treats offers a refreshingly indulgent drink. Instead of flooding "influencers" with free products as promotion, they brought the product to the people this Valentine's Day in the form of a DIY vending machine. Set up in Washington Square Park, New York, it dispensed free Strawberries & Crème Treats to passersby, leading to long lines and an overwhelming response. This fun, natural experience is much like the drink itself, which has ingredients you can pronounce and is likely to leave a smile on your face.
Presented by Vita Coco.
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Coney Island
Robert Kolodny's visual love letter to the most magical place in Brooklyn, Coney Island.
Design Icon
A day with American architect and member of The New York Five Michael Graves at his New Jersey sanctuary.
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Nike P-6000 PRM
Blurring the lines between retro and modern, the Nike P-6000 channels early 2000s running style with a fresh, street-ready edge. Inspired by the Nike Pegasus 25 and Pegasus 2006, it fuses throwback athletic design with breathable mesh and sleek synthetic overlays for a bold, layered look. A foam midsole delivers cloud-like cushioning, while the durable rubber outsole grips pavement with confidence. Whether you're hitting the pavement or flexing on the streets, the P-6000 brings that perfect mix of nostalgia and next-gen comfort.
Presented by Nike.
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Greatness Wins Training Shorts
Built for athletes who demand more, the Greatness Wins Performance Short elevates your workout with cutting-edge design and sustainable innovation. Crafted from lightweight stretch fabric made from recycled plastic bottles, these shorts feature laser-cut perforation for maximum ventilation, a moisture-wicking Coolmax liner for gentle compression, and a flat-knitted waistband for a secure fit. Designed for high-impact training — whether sprinting, lifting, or cycling — they move like a second skin, offering zero resistance and total freedom. Built to perform, built to endure — this is greatness that wins.
Presented by Greatness Wins.
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Bacon Covered Whopper
Taking full advantage of a Japanese Burger King's bacon special, this guy ordered a heart attack-inducing Whopper topped with 1,050 crispy strips. Needless to say, the Whopper won.
Hot Wheels Gymkhana
Ken Block's mini Ford Fiesta drifts around Venice Beach Skate Park.
