OK Soda and Postmodernism in Advertising

It was the Seinfeld of ad campaigns. After the spectacular failure of New Coke, Coca Cola decided to try again, this time with something targeted to a more narrow, youth-oriented audience — OK Soda. It failed too, but the advertising was ahead of its time. Thomas Flight looks at the strange combination of advertising and postmodern philosophy in this video essay.

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    Inspiration. A spark. The muse, the beginning, the idea — where does it come from? David Lynch, Chuck Close, two kids, and several others discuss inspiration, ideas, and how they get them in this entertaining short film.

  • California Typewriter

    Before the personal computer, the internet, and the smartphone, the original disruptor was the typewriter. From the Underwood to the IBM Selectric, the clack of the typewriter was the sound of work for nearly a century. California Typewriter brings typing enthusiasts like Tom Hanks, John Mayer, and others together for a meditation on the intersection of human creativity and technology. California Typewriter comes to select theaters August 18, 2017.

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