OK Soda and Postmodernism in Advertising

It was the Seinfeld of ad campaigns. After the spectacular failure of New Coke, Coca Cola decided to try again, this time with something targeted to a more narrow, youth-oriented audience — OK Soda. It failed too, but the advertising was ahead of its time. Thomas Flight looks at the strange combination of advertising and postmodern philosophy in this video essay.

Your crate × Close

Free shipping over $49 in the U.S.
International rates at checkout.