The McRib Legend
In celebration of the return of the McRib, we decided to reveal the truth behind its origin.
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Popcorn First Aid
For all you popcorn lovers, it looks like you better learn some first aid. This hot, buttery bowl of goodness could be the end of you.
Pyromaniac on Wheels
In order to initiate their new bike, and possibly relieve some tension, Neil Pryde Bikes set their latest bike on fire and rochambeaued it to see who would get to ride it. Apparently this guy lost.
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Jack Archer Jetsetter Shorts
For the man whose passport sees more stamps than dust, the Jack Archer Jetsetter Shorts are the essential uniform of elevated travel. Crafted with the discerning frequent flyer in mind, these shorts blend tailored aesthetics with ultimate performance. The sculpted waistband lifts with intention and ensures first-class comfort without compromise. Wrinkle-free, odor-resistant, and stain-repellent, they demand nothing and deliver everything. With fabric that adapts to motion and maintains its shape across time zones, the Jetsetter is proof that luxury doesn't pause for laundry. From Santorini to São Paulo, this is how you stay sharp without trying.
Presented by Jack Archer.
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Luca Faloni Lightweight Travel Blazer
Elevate your mid-season wardrobe with this expertly tailored blazer embodying Italian luxury. Handcrafted in Treviso, Northern Italy, as a testament to Luca Faloni's legacy and renowned craftsmanship, this piece is made from 100% virgin wool sourced in Biella. Its lightweight, wrinkle-resistant fabric offers unmatched versatility for business, travel, or casual wear. Features include a single-breasted two-button closure, notched lapels, AMF stitching, and patch pockets. The half-lined, unstructured design also ensures a refined yet relaxed fit. Presented in timeless navy blue, this Italian-made blazer is the epitome of enduring elegance and luxury.
Presented by Luca Faloni.
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White iPhone 4
If you're a super nerd, you'd know that Apple has delayed its white iPhone 4 like five times already, bringing many of us to tears on a daily basis. Here's the banned promo from Apple.
The Commuter
The story of a lone commuter during his not so normal journey to work. This short film was shot entirely on a Nokia N8 Smartphone.
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Robert Talbott Reynolds Shirt
Tailored for black-tie formality without sacrificing comfort, the Reynolds Piqué Bib Formal Shirt elevates the dress code with 100% fine Italian cotton and a structured piqué bib front. Featuring a refined Monterey collar, French placket, and single-needle stitching, it's a modern classic built for movement with rotated armholes and gusseted seams. Finished with Talbott's signature gold details and crafted from easy-care, Oeko-Tex certified fabric, it's as functional as it is polished.
Presented by Robert Talbott.
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MyHeritage
MyHeritage DNA is redefining family history with the largest global database, offering access to 33 billion historical records and 9.2 million DNA profiles. Its advanced tools trace ancestry across 2,114 geographic regions, connect users with newfound relatives, and even reveal surprising historical ties. With AI-powered features for restoring old family photos and an intuitive family tree builder, MyHeritage makes exploring your past seamless. Whether discovering noble bloodlines or lost connections, MyHeritage DNA proves that history isn't just in books — it's in your DNA.
Presented by MyHeritage.
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Indoor Climbers
Don't write them off because they are keeping it indoors. This is just where they test out this crazy stuff.
Bits and Pieces
A five minute film shot without the help of computer effects, blue screens, or digital animation and instead nylon wires, cardboard, crepe paper and old-fashioned sweat.
