The McRib Legend
In celebration of the return of the McRib, we decided to reveal the truth behind its origin.
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Popcorn First Aid
For all you popcorn lovers, it looks like you better learn some first aid. This hot, buttery bowl of goodness could be the end of you.
Pyromaniac on Wheels
In order to initiate their new bike, and possibly relieve some tension, Neil Pryde Bikes set their latest bike on fire and rochambeaued it to see who would get to ride it. Apparently this guy lost.
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Nike Jordan Trunner
The Jordan Trunner has always lived at the intersection of performance and possibility. First introduced in the late '90s, it was the Jordan brand's bold step beyond basketball—a slip-on cross-trainer with midfoot straps, layered uppers, and a design language that looked more like the future than the present. The latest Trunner carries that same DNA, fusing breathable mesh and suede for flexibility, molded wings for support, and responsive foam for all-day comfort. Still versatile, still unmistakable, the Trunner remains the rare shoe built to keep pace with training while doubling as a lifestyle staple grounded in Jordan's restless drive forward.
Presented by Nike.
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SHRED Gym & Home Workout App
SHRED turns your phone into a hyper-personal trainer. With AI-adapted programs built by top fitness coaches, it molds workouts to your goals, schedule, and equipment—whether you're lifting at home or hitting the gym. Want hypertrophy, weight loss, or bodyweight routines? It's got you. Track progress, grab feedback, and swap plans seamlessly as you improve. Think: coach-designed results without the gym clock drama.
Presented by SHRED.
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White iPhone 4
If you're a super nerd, you'd know that Apple has delayed its white iPhone 4 like five times already, bringing many of us to tears on a daily basis. Here's the banned promo from Apple.
The Commuter
The story of a lone commuter during his not so normal journey to work. This short film was shot entirely on a Nokia N8 Smartphone.
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Caliber Fitness Coaching Program
Caliber is rewriting the playbook on personal training with a science-driven coaching program designed for busy professionals who want real results without wasting time. Caliber pairs each member with an elite coach—only 1 in 100 applicants make the cut—to deliver personalized strength, cardio, and nutrition plans through its powerful app. Members see an average 20% improvement in body composition within 3 months, all for a fraction of the cost of traditional training, starting at $200/month. For September, Caliber is knocking $100 off all coaching plans, making the smartest way to get in shape even smarter.
Presented by Caliber.
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SMMT Sèrpa 16oz Tumbler Triple Black
Born from the shadows of mountain west peaks, SMMT's 'Triple Black' embodies the art of the slow burn. More than a color, it's a mood - clarity in the quiet, ritual in the pause. Designed in Park City, Utah at 7,000 feet and inspired by the steepest summits, the Sèrpa Tumbler returns in its boldest form yet: a blackout design for nights that run long, and rituals that run deep. Its 16oz kitchen-grade stainless steel body conceals a patent-pending Sip & Stow magnetic lid system and 3-Way Precision Insulation to keep your drink steady - hot on the coldest first-chair morning, cold by the warmest après fire. Built for connoisseurs of the moment - those who chase steeps, chase sips and choose stillness as a form of rebellion.
Presented by SMMT.
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Indoor Climbers
Don't write them off because they are keeping it indoors. This is just where they test out this crazy stuff.
Bits and Pieces
A five minute film shot without the help of computer effects, blue screens, or digital animation and instead nylon wires, cardboard, crepe paper and old-fashioned sweat.
