The McRib Legend
In celebration of the return of the McRib, we decided to reveal the truth behind its origin.
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Popcorn First Aid
For all you popcorn lovers, it looks like you better learn some first aid. This hot, buttery bowl of goodness could be the end of you.
Pyromaniac on Wheels
In order to initiate their new bike, and possibly relieve some tension, Neil Pryde Bikes set their latest bike on fire and rochambeaued it to see who would get to ride it. Apparently this guy lost.
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Duke Cannon Supply Co. Puck Soap
Bar soap rarely gets an upgrade, but the Duke Cannon Soap Puck rethinks the format with a compact, palm-sized design built for grip, portability, and longevity. Triple-milled for a denser, longer-lasting bar, it delivers a rich lather while holding up better than typical soaps, making it just as suited for daily showers as it is for gym bags and travel kits. Formulated with natural oils and free of phthalates, it cleans without overcomplicating things, while the rounded puck shape feels deliberate in hand. It's a small shift in form that turns a basic essential into something more considered and durable.
Presented by Duke Cannon.
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T-Mobile Postpaid
Switching wireless carriers has traditionally involved enough friction to keep most people exactly where they are, but T-Mobile is trying to remove that excuse with a streamlined digital process designed to get customers through checkout in 15 minutes or less per line. The experience focuses on speed and simplicity, allowing users to switch online or through the T-Life app while keeping the device they already own. To further lower the barrier, T-Mobile's Keep & Switch program offers up to $800 via virtual prepaid card to help pay off eligible phones when customers make the move, creating a proposition that is equal parts convenience and cost savings.
Presented by T-Mobile.
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White iPhone 4
If you're a super nerd, you'd know that Apple has delayed its white iPhone 4 like five times already, bringing many of us to tears on a daily basis. Here's the banned promo from Apple.
The Commuter
The story of a lone commuter during his not so normal journey to work. This short film was shot entirely on a Nokia N8 Smartphone.
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Indoor Climbers
Don't write them off because they are keeping it indoors. This is just where they test out this crazy stuff.
Bits and Pieces
A five minute film shot without the help of computer effects, blue screens, or digital animation and instead nylon wires, cardboard, crepe paper and old-fashioned sweat.
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Duke Cannon Father's Day Gift Guide
Duke Cannon's Father's Day lineup leans into the brand's familiar formula of oversized grooming essentials, military-inspired packaging, and unapologetically rugged scent profiles, but beneath the tongue-in-cheek attitude sits a genuinely practical collection of daily-use upgrades. The gift guide ranges from heavyweight Big Ass Bricks of Soap and bourbon-forward beard care to colognes, tactical shower bundles, and shave kits built for dads who prefer utility over luxury-brand vanity. Everything arrives wrapped in Duke Cannon's signature blue-collar aesthetic, balancing humor with legitimately solid formulations made for hard-working skin, dry hands, and low-maintenance routines. It is less about reinventing grooming and more about turning everyday basics into something that feels giftable, durable, and distinctly masculine.
Presented by Duke Cannon.
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Vita Coco
Vita Coco has become the warm-weather essential for a generation constantly on the move, delivering a cleaner, more functional answer to hydration during another brutal summer of record-breaking heat. Packed with naturally occurring electrolytes — including 3.5x more than the leading sports drink — the brand's coconut water helps replenish what long commutes, beach days, workouts, and heat waves quickly drain away, without the artificial colors or overly sweet formulas crowding store shelves. Equal parts refreshing and performance-minded, Vita Coco bridges wellness and lifestyle with an easy-drinking formula that feels just as at home in a gym bag as it does beside a rooftop pool, making it one of the smartest ways to stay cool when temperatures refuse to cooperate.
Presented by Vita Coco.
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Bring Color To Life
Canon gets crazy with colors. "Sound sculptures created from paint, using sound frequencies to organically design these formations."
Nitroglycerine Detonation
Almost too fast to film, even with extreme slow-mo cameras.
