The Science Of Hot Dog Eating
ESPN's Sport Science takes a look at why Joey Chestnut is the five-time champion of the Nathan's Hot Dog Eating Contest. You'll never look at hot dogs the same way.
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World Record Hot Dog Eating
After being blacklisted from the Nathan's Hot Dog Eating Contest, Takeru Kobayashi gave Major League Eating the finger by throwing down a world record 69 hot dogs from the rooftop lounge of 230 Fifth.
Creepy KFC Commercial
Peter Serafinowicz has created this nightmarish ad campaign for the Colonel and his fried chicken chain. Warning: The constant echos of "place on plate" will haunt your mind forever.
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Jack Archer Jetsetter Shorts
For the man whose passport sees more stamps than dust, the Jack Archer Jetsetter Shorts are the essential uniform of elevated travel. Crafted with the discerning frequent flyer in mind, these shorts blend tailored aesthetics with ultimate performance. The sculpted waistband lifts with intention and ensures first-class comfort without compromise. Wrinkle-free, odor-resistant, and stain-repellent, they demand nothing and deliver everything. With fabric that adapts to motion and maintains its shape across time zones, the Jetsetter is proof that luxury doesn't pause for laundry. From Santorini to São Paulo, this is how you stay sharp without trying.
Presented by Jack Archer.
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Roderer Harry Aviator Sunglasses
The Roderer Harry Aviator Polarized Sunglasses are more than just eyewear — they're a signal. Handcrafted from stainless steel and finished in Gunmetal Black, they sharpen the timeless aviator silhouette into something bolder, more precise. Polarized lenses cut glare with surgical clarity, while innovative spring hinges and a flawless fit keep pace with high-speed itineraries and jet-set agendas. Subtle branding, a travel-ready case, and five global finishes round out the details. Whether you're stepping off a G650 or onto the flightline, takeoff towards the future.
Presented by Roderer.
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I Feel Grrreeeaaat
Yeah, babies everywhere.
Volkswagen Death Star
First, Greenpeace turns Ken against Barbie, now they're making a mockery out of Volkswagen by spoofing their own commercial. The Force is strong with this one.
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Laird Superfoods Lattes
Start strong — ignite your mornings with a latte ritual designed to power you through the day. Laird Superfoods' Maca Instant Latte blends freeze-dried coffee with ancient Andean maca root, and a squad of performance mushrooms (Lion's Mane, Chaga, Cordyceps, Maitake) to deliver clean energy, mental clarity, and a creamy, plant-based sip that hits harder than espresso. Whether you're chasing waves, going to the office, or catching flights, this is the upgrade your cup has been waiting for. No barista required—just add hot water and go.
Presented by Laird.
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The Shorts by åäö Sweden
It took åäö two years to perfect a single pair of shorts. From the Kingdom of Sweden, this focused design was tested, refined, and rebuilt until every detail felt right. They're so sure they're right, in fact, that if you buy The Shorts during June, you get 30 days to wear them — however, wherever. If they don't become your favorite pair of shorts, you can return them, no questions asked. They're built with sharp intention: a tailored silhouette, water-repellent canvas-like fabric woven in Sweden, and discreet flow-through pockets that make spontaneous swims part of the plan. An inner drawstring waistband, hidden compartments, and reinforced seams ensure they move effortlessly from garden parties to golden-hour dives.
Presented by åäö Sweden.
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Axe Ark
2012's starting to look a whole lot brighter thanks to Axe's new fragrance that will have all the hottest women lining up two-by-two.
Epic Dog Show Commercial
The Ford C-Max took a cue from OK Go's Rube Goldberg machine video for a doggie show that'll have your English Springer Spaniel with its tail between its legs.
