Volvo S90 Ambience Concept
Volvo's S90 executive sedan refocuses the driving experience on the passenger with the Ambience concept. Passengers can set an atmosphere in the car by using a smartphone app to choose between seven visual themes, complete with smell and synchronized audio. An image is projected onto the car's interior roof, with choices ranging from a pleasant rain to the Northern Lights. Each theme is enhanced with one of four different scents by Byredo from a vent in the center console. Add that to features like a front passenger seat that folds into a footrest with a multimedia screen, and the best place to be in the S90 is along for the ride.