BRABUS x AB Yachts Yacht Partnership
BRABUS spent five decades turning Mercedes-Benzes into something edgier, then extended that same philosophy to catamarans with Sunreef and day boats with Axopar. Now it's targeted yachts with a strategic partnership with Italian builder AB Yachts, part of Next Yacht Group. AB Yachts built its reputation on lightweight construction and waterjet propulsion, the kind of engineering that lets a yacht cruise at speed without giving up comfort, signaling a deliberate move into larger yachts. The first BRABUS x AB yacht debuts at the Monaco Yacht Show, with a second model already planned for next year's show. BRABUS calls its design approach "One-Second-Wow," the idea that a boat should create a reaction the moment it comes into view.
