Off-road outfitter RealTruck brought a Matchbox-themed Jeep Gladiator to the 2023 SEMA show. That truck is now going to auction at Barrett-Jackson's Arizona event, with 100% of the proceeds going to Building Homes for Heroes, an organization for helping wounded veterans and first responders. Built by Doetsch Off-Road of Chandler, Arizona, the Gladiator is a one-for-one replica of the Matchbox toy car loaded with RealTruck accessories like a rooftop tent, bed rack, and RealTruck TrailSlider step system. Included in the sale is a 1:64 scale Matchbox Gladiator matching the real thing. The RealTruck x Matchbox Gladiator will cross the block Saturday, January 27 in Scottsdale, Arizona.