A bad passport photo can haunt travelers for a decade. To prevent future agony, Rimowa has created the Passport Studio. Located in the Soho flagship store, the self-service photo booth provides users with comfortable seating, ideal lighting, and an automated experience to ensure they capture an Instagram-worthy picture. Users are granted full control, allowing them to select the perfect 2x2 travel-ready portrait. The picture will be printed on-site and also saved in digital form for future use.