The new elite isn't chasing hype — they're building longevity. From boardrooms to backcountry trails, a rising class of athletes, founders, and performance-first men are rewriting what it means to age well. Leading the charge is Eric Hinman: 5x Ironman, serial entrepreneur, and proof that hustle and recovery aren't opposites — they're partners. JOYMODE delivers KSM-66 Ashwagandha, Longjack, and Boron to support energy, drive, recovery, and resilience. This movement isn't about inflated egos or quick fixes—it's about showing up stronger at 6AM than you did at 26. The game doesn't end at 30. It evolves — and you evolve with it. Enjoy 20% off with code HINMAN20.
Presented by JOYMODE.
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Levi's® has been defining American denim since 1873 — and the 512 Slim Taper carries that legacy into the modern day with precision and ease. Designed for those who want a clean silhouette without going full skinny, the 512 strikes the perfect balance with a slim fit through the thigh and a tailored taper to the ankle. It's crafted with Levi's® Flex for all-day movement and finished with sustainable details like TENCEL™ Lyocell and recycled water. Whether you're dressing it up or beating it up, this is the evolution of a classic — built to go wherever you do.
Presented by Levi's®.
The Roderer Harry Aviator Polarized Sunglasses are more than just eyewear — they're a signal. Handcrafted from stainless steel and finished in Gunmetal Black, they sharpen the timeless aviator silhouette into something bolder, more precise. Polarized lenses cut glare with surgical clarity, while innovative spring hinges and a flawless fit keep pace with high-speed itineraries and jet-set agendas. Subtle branding, a travel-ready case, and five global finishes round out the details. Whether you're stepping off a G650 or onto the flightline, takeoff towards the future.
Presented by Roderer.
Designed for performance and everyday comfort, the Men's Sport Trainer Sock Bundle showcases six pairs of premium organic cotton socks built for movement. Featuring a blister tab, cushioned sole, and ribbed arch bands, they provide superior support whether you're crushing a workout or relaxing during the weekend. Crafted in England from GOTS-certified organic cotton, these socks prioritize sustainability and ensure ethical sourcing and fair working conditions. A seamless toe finish adds a touch of luxury, proving that high-performance gear doesn't have to compromise comfort or style.
Presented by Peper Harow.
The 511 Slim are your go-to jeans when you want that clean, lean silhouette without feeling like you're wearing a second skin. These aren't for the runway — they're built tough with a slim-but-roomy cut that moves with you whether you're popping tricks or punching the clock. Tailored like they're made for you, but rugged enough for whatever the day throws, these jeans feature Levi's® iconic Flex made from TENCEL Lyocell making them ideal for any task ahead. Seize the day and own the crowd with Levi's®.
Presented by Levi's®.
SAXX takes comfort to the next level with the all-new Vibe Xtra Trunks, featuring Stop Drop Technology — a discreet moisture-wicking layer built into the signature BallPark Pouch for all-day dryness where it matters most. Made from super-soft EcoVero fabric with a fly front, these trunks deliver lightweight, breathable comfort, plus 4-way stretch, odor resistance, and an anti-roll waistband. Flat Out Seams prevent chafing, while Three-D Fit ensures a perfect anatomical fit. Sold in a convenient three-pack, the Vibe Xtra is a premium upgrade to your daily essential.
Presented by SAXX.