The new elite isn't chasing hype — they're building longevity. From boardrooms to backcountry trails, a rising class of athletes, founders, and performance-first men are rewriting what it means to age well. Leading the charge is Eric Hinman: 5x Ironman, serial entrepreneur, and proof that hustle and recovery aren't opposites — they're partners. JOYMODE delivers KSM-66 Ashwagandha, Longjack, and Boron to support energy, drive, recovery, and resilience. This movement isn't about inflated egos or quick fixes—it's about showing up stronger at 6AM than you did at 26. The game doesn't end at 30. It evolves — and you evolve with it. Enjoy 20% off with code HINMAN20.
Presented by JOYMODE.
Consult a physician before consuming any new supplement. Any health claims made are solely those of the brand and not those of Uncrate LLC.
For those optimizing every hour of his day — ice baths at dawn, boardroom calls by noon, and flights by night — Immunity Collagen Peptides from The Collagen Co. offer a potent yet effortless boost. This Andean-inspired blend combines hydrolyzed grass-fed collagen with Vitamins C, A, D, and Zinc to support skin's immune barrier, gut defense, and joint function. With clarity, stamina, and vitality all in one scoop, it keeps you energized, resilient, and recovery-ready, without disrupting your daily routine.
Presented by The Collagen Co.
Consult a physician before consuming any new supplement. Any health claims made are solely those of the brand and not those of Uncrate LLC.
Designed for performance and everyday comfort, the Men's Sport Trainer Sock Bundle showcases six pairs of premium organic cotton socks built for movement. Featuring a blister tab, cushioned sole, and ribbed arch bands, they provide superior support whether you're crushing a workout or relaxing during the weekend. Crafted in England from GOTS-certified organic cotton, these socks prioritize sustainability and ensure ethical sourcing and fair working conditions. A seamless toe finish adds a touch of luxury, proving that high-performance gear doesn't have to compromise comfort or style.
Presented by Peper Harow.
Born on the gridiron, reborn for the streets — the Nike Field General returns, reshaped for a new era. Once worn by quarterbacks calling shots under Friday night lights, this latest drop revives that same fearless spirit in a silhouette built for city grit. Cloaked entirely in supple leather, the cacao-toned upper delivers a refined take on vintage toughness, while the Waffle sole keeps its '80s roots alive with every step. A padded collar, full cupsole stitch, and foam midsole lock in comfort and durability, making this a sneaker that doesn't just honor history—it commands it.
Presented by Nike.
Bakscape revolutionizes men's grooming with a time-saving, omni-directional shaver designed for effortless self-care. Its six precision titanium-coated foils deliver an ultra-close, irritation-free shave — whether wet or dry — while the friction-fit extendable handle ensures independent back, head, chest, and full-body grooming. Unlike bulky competitors prone to razor burn, Bakscape's sleek, efficient design offers complete coverage in just minutes, providing the ultimate grooming. Plus, enjoy 10% off your first subscription order with code BAKLBY10.
Presented by Bakscape.
Factor eliminates the hassle of meal prep with chef-prepared meals delivered fresh to your door. With options like Keto, Protein Plus, and Vegan, Factor's 40 weekly menu items and 65+ add-ons cater to any lifestyle. Customize your meal plan and enjoy the convenience of ready-to-eat meals that heat up in just two minutes — no prep or cleanup required. Using premium ingredients, featured dishes like Fajita-Spiced Shrimp, Truffle Butter Chicken, Bacon & Onion Pork Tenderloin deliver flavor and nutrition in every bite. Factor makes healthy eating easy, offering convenience and quality.