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Bury Me with the Lo On

If you grew up in the 90s, you know about the Lo. Ralph Lauren's Polo brand was ubiquitous — jeans, shirts, sweaters, hoodies. You couldn't take a step anywhere almost in America without seeing the polo player logo looking back at you. So how did a designer brand go from Fith Avenue to America at large? The Lo Lifes. This New York City boosting gang made a logo into a culture. Watch how it happened in this short documentary narrated by one of the gang's founders.

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