A two-minute meat lover's fantasy.
ESPN's Sport Science takes a look at why Joey Chestnut is the five-time champion of the Nathan's Hot Dog Eating Contest. You'll never look at hot dogs the same way.
For high-performers who treat clarity and speed of mind as non-negotiables, Onnit's Alpha BRAIN delivers a focused, caffeine-free edge for those pursuing their full potential. Backed by clinical trials and over 10 million bottles sold, this nootropic supports cognitive performance — boosting memory, mental speed, and executive function with a precise blend of Alpha-GPC, L‑Theanine, Vitamin B6, and Phosphatidylserine. Whether you're strategizing, creating, gaming, or navigating high-stakes moments, Alpha BRAIN promotes alpha wave production and supports acetylcholine levels to keep your mind sharp without the crash. Available in capsules or instant powder for travel, it's a tool that doesn't just power your day — it elevates it.
Presented by ONNIT.
Consult a physician before consuming any new supplement. Any health claims made are solely those of the brand and not those of Uncrate LLC.
Built for pavement, packed trains, and unpredictable forecasts, the Nike C1TY Premium Cordura is urban armor for your feet. Reinforced with abrasion-resistant mesh, suede, and a rugged toe box, it's designed to handle the friction of real street life—whether that's dodging scooters in SoHo or clocking miles through Tokyo alleyways. The dual-stiffness Waffle outsole grips everything from wet subway steps to rooftop lounges, while a cupsole build and flexible foam keep the ride comfortable from sunrise hustle to midnight wind-down. Tap into the rhythm of city living, giving your daily circuit the grip, grit, and style it deserves.
Presented by Nike.
After being blacklisted from the Nathan's Hot Dog Eating Contest, Takeru Kobayashi gave Major League Eating the finger by throwing down a world record 69 hot dogs from the rooftop lounge of 230 Fifth.
Peter Serafinowicz has created this nightmarish ad campaign for the Colonel and his fried chicken chain. Warning: The constant echos of "place on plate" will haunt your mind forever.
The new elite isn't chasing hype — they're building longevity. From boardrooms to backcountry trails, a rising class of athletes, founders, and performance-first men are rewriting what it means to age well. Leading the charge is Eric Hinman: 5x Ironman, serial entrepreneur, and proof that hustle and recovery aren't opposites — they're partners. JOYMODE delivers KSM-66 Ashwagandha, Longjack, and Boron to support energy, drive, recovery, and resilience. This movement isn't about inflated egos or quick fixes—it's about showing up stronger at 6AM than you did at 26. The game doesn't end at 30. It evolves — and you evolve with it.
Presented by JOYMODE.
Consult a physician before consuming any new supplement. Any health claims made are solely those of the brand and not those of Uncrate LLC.
Your face takes the hit — sun, stress, sweat, and screens — and EltaMD's UV Skin Recovery Face Sunscreen is built to defend it all without flinching. Formulated with mineral-based Zinc Oxide and SPF 50, this all-in-one shield offers broad-spectrum protection while instantly calming redness with smart color-correcting tech. Clinically proven to support sensitive and post-treatment skin, it goes beyond basic defense, actively helping to recover the skin barrier after exposure. Lightweight, invisible, and non-irritating, it's the kind of daily armor that works just as hard in the sun as it does under fluorescents.
Presented by EltaMD.
Yeah, babies everywhere.
First, Greenpeace turns Ken against Barbie, now they're making a mockery out of Volkswagen by spoofing their own commercial. The Force is strong with this one.