On a beach in West Jutland, Denmark, a low building near the beach houses one of the most crucial Internet connections in the world. Undersea fiber optic cables from New Jersey terminate here, connecting the US with Europe. MOTHERBOARD talked with a marine maintenance manager to find out just how important it is keeping the transatlantic link up and running in the information age.
With as many characters as the Star Wars franchise has, not every story is going to be a winner. The contrast between the arcs of Finn and Kylo are a study in meaningful change — one with an undefined motive and the other that undergoes a radical change through the course of The Last Jedi. Lessons from the Screenplay looks at the two narratives and dissects their strengths and weaknesses in this video essay.
Before he even stepped foot in The Q, Lebron James had already been branded as "The Chosen One." But sixteen years and dozens of accolades later, King James has truly lived up to the name. Nike honors him and his eighth straight trip to the NBA Finals with this ad starring the 17-year-old aspiring basketball legend.
Private Label QR turns ordinary household labels into dynamic digital reference points, using durable QR stickers that link physical objects to editable information accessible from any smartphone camera. Once attached to a box, appliance, container, suitcase, or keepsake, each label can store notes, photos, instructions, contact details, or organizational data that can be updated anytime without replacing the sticker itself. The system feels especially useful for the kind of real-world friction most smart-home products ignore, from labeling moving boxes and organizing pantry goods to leaving appliance instructions for Airbnb guests or preserving the stories tied to family heirlooms. With no app required and built-in controls for private, public, or group visibility, the platform lands somewhere between modern inventory management and a digital memory layer for everyday objects.
Presented by PLQR.
Bar soap rarely gets an upgrade, but the Duke Cannon Soap Puck rethinks the format with a compact, palm-sized design built for grip, portability, and longevity. Triple-milled for a denser, longer-lasting bar, it delivers a rich lather while holding up better than typical soaps, making it just as suited for daily showers as it is for gym bags and travel kits. Formulated with natural oils and free of phthalates, it cleans without overcomplicating things, while the rounded puck shape feels deliberate in hand. It's a small shift in form that turns a basic essential into something more considered and durable.
Presented by Duke Cannon.
Netflix isn't just about movies and TV series anymore. The streaming giant is now dabbling in comic books. Dubbed the The Magic Order, the project is headed by Mark Millar and Olivier Coipel and if you didn't already know, they've worked on titles like Kick-Ass, Kingsman: The Secret Service, Legion of Super-Heroes and Thor. With this level of talent involved, we're sure a whole franchise of film and TV adaptations will soon follow. The six-issue series will be available June 13, 2018.
If you need to relax, there's no better way to do it than with 10 hours of oceanscapes from BBC Earth. The people who brought you Planet Earth and Blue Planet have compiled 10 uninterrupted hours of life under the sea, with just the natural soundtrack — nothing man-made and just as nature intended.
Vikings are still among us. Although they've left the raiding and pillaging in the past, a small group led by Chief Ingrid Galadriel Aune Nilsen is still honoring their heritage, showcasing the modest side of the lifestyle. They reside in the mountains of Norway and do everything from eating dried meat to making their own clothes just as their ancestors did before them
Using anything from sea sponges to tree canopies, architecture has been drawing inspiration from nature for centuries. More specifically, mimicking the engineering found in natural forms. This practice is called biomimicry. A perfect example of this is Zimbabwe's Eastgate Centre. Designed by Mick Pearce. the architect studied the ingenuity of termites to create a building that could naturally cool itself.
Switching wireless carriers has traditionally involved enough friction to keep most people exactly where they are, but T-Mobile is trying to remove that excuse with a streamlined digital process designed to get customers through checkout in 15 minutes or less per line. The experience focuses on speed and simplicity, allowing users to switch online or through the T-Life app while keeping the device they already own. To further lower the barrier, T-Mobile's Keep & Switch program offers up to $800 via virtual prepaid card to help pay off eligible phones when customers make the move, creating a proposition that is equal parts convenience and cost savings.
Presented by T-Mobile.
Duke Cannon's Father's Day lineup leans into the brand's familiar formula of oversized grooming essentials, military-inspired packaging, and unapologetically rugged scent profiles, but beneath the tongue-in-cheek attitude sits a genuinely practical collection of daily-use upgrades. The gift guide ranges from heavyweight Big Ass Bricks of Soap and bourbon-forward beard care to colognes, tactical shower bundles, and shave kits built for dads who prefer utility over luxury-brand vanity. Everything arrives wrapped in Duke Cannon's signature blue-collar aesthetic, balancing humor with legitimately solid formulations made for hard-working skin, dry hands, and low-maintenance routines. It is less about reinventing grooming and more about turning everyday basics into something that feels giftable, durable, and distinctly masculine.
Presented by Duke Cannon.
Few movie franchises have a disregard for limbs like Star Wars. Losing a hand or an arm has become nearly a right of passage for the series' main characters, from Luke to Anakin to the Yeti on Hoth. But is there a deeper meaning to all the missing extremities? ScreenPrism does an in-depth analysis to get at the symbolism behind losing a limb in Star Wars.
The Bluths are back. To honor their return, Binging with Babish's Andrew tries his hand at some of their family delicacies. He kicks things off with frozen bananas and even attempts his own hot ham water. See what else the family cooks up when season five of Arrested Development begins streaming today on Netflix.
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